Jennifer Slegg Interviews Yahoo! SVP Steve Mitgang

Jennifer doesn’t put up daily interviews, but when she does, they are interviews that make you take notice.
The interview of Yahoo! SVP Steve Mitgang focuses on the release of Panama. New metrics like assists and number of interesting and many other new items are discussed. The interview lasts about 60 minutes.
Good job Jen!!!

Forrester Consumer Conference – Mobile Marketing’s Play In The Channel Strategy

Charles S. Golvin, Principal Analyst, Forrester Research
Where do you fit in? Discussed Crest toothpaste mobile campaign example
What tools are available, what is the reach, what are the learnings?
Tools available today:
- Messaging
 - Voting
 - Promotions
 - Search
- Mobile Browser
 - Banners
 - Interstitial
 - Search-based
- Applications and content
 - Free / discounted services
New mechanisms are emerging
 - Physical proximity
 - Coupons and loyalty (Cellfire)
 - [...]

Forrester Consumer Conference – Tuning Into Mobile TV

Charles Glovin gave the presentation
TV be gone!
Mobile video takes many forms.
What is the timetable for success?
Key elements for success…
                        Person to Person       Application to Person
Not Real Time   Video Messaging          Video Downloads 
                        Video Streaming
Real Time         Video Phone                Broadcast TV
                        P2P video streaming     Live Video Streaming
- SeeMeTV
- I-report on CNN
- MobiTV >= 32 channels well [...]

Success in Web 2.0 – Notes from Paypal cofounder Max Levchin and YouTube cofounder Jawed Karim

I didn’t go, but my good friend Jonathan Andrew Wolter went to the ACM Relfections Projections conference and provides a great post on some of the key speeches at the conference. Enjoy!  

Forrester Consumer Conference – NASCAR Presentation

Mike Helton, President of NASCAR, was a fascinating marketing keynote speaker. He talked about many things that as someone who was a big NASCAR fan as a kid, I was never even aware of that were amazing to learn. Two things stand out:
1. NASCAR is intensely focused on relationships and partnerships.
2. NASCAR has always been focused [...]

How to View My Speech at eComXpo

I would love it if you could take a few moments to log into www.ecomxpo.com
- Visit education center
- On demand presentations
- Click on attend now on my speech after scrolling down
Please enter my blogging contest.

Danny Sullivan to Continue with SES (Official)

Incisive Media and Danny Sullivan today announced that both parties have signed an agreement to continue to work together to produce the market-leading Search Engine Strategies series of conferences and exhibitions.
This past August, Danny Sullivan, who has always been an independent contractor, announced his intention to step away from active involvement with SES at the [...]

Questionable Google Ads For Splog Creation

Mass Blog Creator on a domain called Googlenizer http://googlenizer.com/wmi/? Make thousands of dollars each month? This can only mean one thing, splogs. Why does Google allow advertising for tools known to be creating the duplicate content problems?

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