Archive | October, 2006

Jennifer Slegg Interviews Yahoo! SVP Steve Mitgang

by on October 30, 2006 in Change Management, Customer Experience, Search Engine Marketing, Yahoo! (YHOO)

Jennifer doesn’t put up daily interviews, but when she does, they are interviews that make you take notice. The interview of Yahoo! SVP Steve Mitgang focuses on the release of Panama. New metrics like assists and number of interesting and many other new items are discussed. The interview lasts about 60 minutes. Good job Jen!!!

Read full story • Comments { 0 }

Forrester Consumer Conference – Mobile Marketing’s Play In The Channel Strategy

by on October 26, 2006 in Branding/Buzz/Viral, Change Management, Customer Experience, Google (GOOG), Microsoft (MSFT), Mobile Search Marketing, Search Engine Marketing, Yahoo! (YHOO)

Charles S. Golvin, Principal Analyst, Forrester Research Where do you fit in? Discussed Crest toothpaste mobile campaign example What tools are available, what is the reach, what are the learnings? Tools available today: – Messaging  - Voting  - Promotions  - Search – Mobile Browser  - Banners  - Interstitial  - Search-based – Applications and content  - [...]

Read full story • Comments { 2 }

Forrester Consumer Conference – Tuning Into Mobile TV

by on October 26, 2006 in Change Management, Customer Experience

Charles Glovin gave the presentation TV be gone! Mobile video takes many forms. What is the timetable for success? Key elements for success…                         Person to Person       Application to Person Not Real Time   Video Messaging          Video Downloads                          Video Streaming Real Time         Video Phone                Broadcast TV                         P2P video streaming     Live Video Streaming [...]

Read full story • Comments { 0 }

Success in Web 2.0 – Notes from Paypal cofounder Max Levchin and YouTube cofounder Jawed Karim

by on October 25, 2006 in Entrepreneurship, Google (GOOG)

I didn’t go, but my good friend Jonathan Andrew Wolter went to the ACM Relfections Projections conference and provides a great post on some of the key speeches at the conference. Enjoy!  

Read full story • Comments { 0 }

Forrester Consumer Conference – NASCAR Presentation

by on October 25, 2006 in Branding/Buzz/Viral, Change Management, Customer Experience, Entrepreneurship, General, Reputation

Mike Helton, President of NASCAR, was a fascinating marketing keynote speaker. He talked about many things that as someone who was a big NASCAR fan as a kid, I was never even aware of that were amazing to learn. Two things stand out: 1. NASCAR is intensely focused on relationships and partnerships. 2. NASCAR has always [...]

Read full story • Comments { 0 }

How to View My Speech at eComXpo

by on October 24, 2006 in General, Mobile Search Marketing

I would love it if you could take a few moments to log into www.ecomxpo.com – Visit education center – On demand presentations – Click on attend now on my speech after scrolling down Please enter my blogging contest.

Read full story • Comments { 0 }

Danny Sullivan to Continue with SES (Official)

by on October 23, 2006 in Google (GOOG), Microsoft (MSFT), Podcasts, Search Engine Marketing, Search Engine Optimization, Yahoo! (YHOO)

Incisive Media and Danny Sullivan today announced that both parties have signed an agreement to continue to work together to produce the market-leading Search Engine Strategies series of conferences and exhibitions. This past August, Danny Sullivan, who has always been an independent contractor, announced his intention to step away from active involvement with SES at [...]

Read full story • Comments { 0 }
Questionable Google Ads For Splog Creation

Questionable Google Ads For Splog Creation

by on October 22, 2006 in Google (GOOG), Reputation, Search Engine Marketing, Search Engine Optimization

Mass Blog Creator on a domain called Googlenizer http://googlenizer.com/wmi/? Make thousands of dollars each month? This can only mean one thing, splogs. Why does Google allow advertising for tools known to be creating the duplicate content problems?

Read full story • Comments { 1 }
Older Entries »