David Dalka attends and reports business events and conferences to discover the future of business where technology, organizations and customer exeperience meet. Also serves as emcee, moderator and motivational business keynote speaker.
Mass Blog Creator on a domain called Googlenizer http://googlenizer.com/wmi/? Make thousands of dollars each month? This can only mean one thing, splogs. Why does Google allow advertising for tools known to be creating the duplicate content problems?
Billy Dexter is a power networker in Keith Ferrazzi’s league. I had the priviledge of seeing Billy speak this week at a National Black MBA event here in Chicago. He is dynamic, funny and charming. He currently serves as MTV’s Chief Diversity Officer, it was not a job he asked for, they asked him. To study Billy is a great case study of the importance of personal branding to future success.
Billy was working as a headhunter on the search at the time. MTV couldn’t decide which candidate to select and met with Billy to discuss the issue. After the meeting, MTV HR called Billy and said they changed their mind, they wanted to hire Billy instead! He thought they were joking, but they weren’t. They asked him to make his offer for them. In his words, he went “real ghetto with it”. They accepted his initial proposal untouched and h felt like he should have asked for more! I’m not doing the story justice with this blog entry, you should hear him tell it one day!
One of his networking tips that is distinct is that Billy says, “people need to feel comfortable with you.” It’s an interesting concept, one that Billy himself is a bit challenged to explain more deeply, though he claims not to be a natural.
Here are some of Billy’s tips for success:
– Develop a script to engage people and your “30 second commercial”
– Attend an opportunity event frequently
– Develop both up and down mentoring
– Study, refine and prioritize your personal and professional networking contacts
– Put your execution plan on paper by date and context
– Find ways to make connections with others
– Constantly monitor you results celebrate your accomplishments and adjust your plan, if required
As I stated, Billy Dexter is both interesting and enganging, I look forward to building a relationship with him over time.
If you ever need someting to start a conversation about with Billy – try golf, he is an avid golfer!
But I may work for your competitor…
In conjunction with my discussion at eComXpo about “Mobile Search Marketing: The Coming Evolution of Chief Marketing Officer to Chief Customer Officer”, I’m announing a contest! Prizes will be awarded via random drawing on Monday, October 30th, 2006, odds of winning depend on number of entries received and viewed via blog search engines.
Prize #1 – Dalka will be giving out one of his famous blog interviews to one lucky winner! (estimated value – priceless!)
Prize #2 – One eComXpo University Pass to allow leisurely viewing of content at a later time after the close of the conference, a great value if you missed part of the show. (estimated value – $99)
To enter, simply answer the following questions in a blog entry before the close of eComXpo:
1) Who exports what cereal to what country and why?
2) Who had a flat tire?
3) What three disparate data sets does David advocate tying together to create a customer driven experience?
Susan Bratton has a new podcast series, you should check it out!!!
Getthejob.com is a new job aggregator that differentiates itself from indeed.com in that it doesn’t pick up postings from headhunters, third party recruiters or too-good-to-be-true scam jobs. They claim that 70% of the postings can’t be found on commercial job boards. They do have Ladders affiliate ads however, so the option is still there, it’s just in a less spammy format on an ad on the side. I like this and it’s potential. What it lacks in comparison to Indeed is the freshness date of the listing, this is a major oversight that, once rectified, would make it a superior product.
What I’m not certain about:
– Mr. Amato states, “Most employers don’t post ALL of their openings on traditional job sites because it would be cost prohibitive, but they do post them to their own corporate career center, which costs nothing, we help jobseekers find these hidden jobs.” This is not 100% true – for some reason many employers do not post all open jobs, choosing to keep senior jobs private and undisclosed. This is most unfortunate as many qualified and passionate seekers are not enabled to be looked at and more employers need to look at becoming fully transparent.
– How does one know that these companies actually utilize posted resumes and not primarily from recruiters?
– Mr. Fulton then states, “This allows jobseekers to read the entire job description and apply for the job using the companies preferred application method. It is believed that resumes passed directly through a company career site are more visible than those transmitted through a third-party site.” Based on what?
– Not having a searchable resume database is interesting, but it’s very time consuming to fill out things with an uncertain outcome.
Overall, I appreciate Bob Etheridge for calling me and informing me about the service, with a few tweaks, I could see it becoming a strong player in the marketplace.
Neil Patel at Pronetadvertising has a nifty interview of Lee Odden about search engine and social media optimization and related topics. I’m not surprised to see that Lee focuses on customers first, he’s such a warm and friendly guy, you can’t help but like him. Good reading…