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Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann

Yahoo Buzz had this interesting tidbit… What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann […]

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Andy Sernovitz: “It’s good to have a goofy name”

He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product. This is a really smart tip.

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How To Do YouTube Video View Optimization Part 1

Looking around the net this political season, it’s amazing to see the number of conversations I’m seeing that discuss YouTube Video View Optimization in non-SEO communities. It’s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things I’ve […]

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SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly […]

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SES Chicago 2007: Seth Godin Talks about Meatball Sundae

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are: Should organizations be smaller like tree trunks instead of the traditional pyramids? How can this change take place if most leaders don’t know it’s necessary […]

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SES Chicago 2007 – Should Kevin Ryan Make a Hammer Video?

During the universal search session, the usefulness of video in regards to boring business items was discussed. Kevin Ryan asserted, “Should I make a video of me hitting myself with a ball peen hammer?” I’m sitting here in Kitty O’Shea’s in Chicago and Jim Hedger says “Yes, I would pay to see that!” Greg Jarboe […]

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SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. […]

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