Bill Slawski wrote up a nice review of the Google paper on mobile search…definitely good analysis to a nice research piece on the most perplexing bottleneck – mobile data input. It’s my expectation that interest in innovation in the text input, voice input or even new forms of shortcuts will accelerate in the near future [...]
White Paper…Query Suggestions for Mobile Search: Understanding Usage Patterns
by David Dalka on May 25, 2008 in Mobile / Cell / LBS / SMS, Mobile Search Marketing
Yahoo! Launches Go 3.0 Beta, New Open Mobile Widget Platform, and Mobile Homepage
by David Dalka on January 7, 2008 in Mobile / Cell / LBS / SMS, Mobile Search Marketing, Yahoo! (YHOO)
Yahoo! Go has several exciting announcements that are launching today: · Yahoo! Go 3.0 beta: o New features include: § Enhanced user interface, optimized for the mobile phone § Improved performance § For the first time, consumers will have access to third-party widgets from leading publishers through Yahoo! Go. o Yahoo! Go 3.0 also includes [...]
Medio Systems Expands Mobile Search Marketing to Europe
by David Dalka on December 13, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing
I received this form Medio Systems late last night: Medio Systems, Inc., the leading provider of mobile search and advertising solutions, today announced the availability of its performance-based Medio MobileNow™ Ad Network to advertisers and mobile publishers in the UK and beyond. A component of Medio’s complete mobile search ecosystem, the ad network maximises the [...]
Microsoft Launches Mobile Advertising on MSN Mobile
by David Dalka on December 10, 2007 in Customer Experience, Microsoft (MSFT), Mobile / Cell / LBS / SMS, Mobile Search Marketing
Microsoft just announced the launch of mobile advertising on MSN Mobile. I wish they would have given more details about the release instead of pointing us back to overly dated speeches on the mobile advertising subject. I would have expected to see more examples than just movie tickets. Microsoft has the potential to lead this [...]
Google Will Apply to Participate in the FCC Spectrum Mobile Auction
by David Dalka on November 30, 2007 in Branding/Buzz/Viral, Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing
My question is simply this… Low marginal cost public relations opportunity or serious about participating in the auction?
New York Times Article Andy Rubin Google Gadget Guru
by David Dalka on November 4, 2007 in Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing
I rarely see things like this anymore, but oh my what an amazingly well researched story by John Markoff about Andy Rubin at Google. The article talks about the changing face of the smart phone market and you really get a feel for the history of Mr. Rubin. While the parts about Mr. Rubin’s doorbells [...]
FCF07 – The Role of Mobile Search in Social Computing
by David Dalka on October 18, 2007 in Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing, Yahoo! (YHOO)
Presenter: Charles Golvin, Principal Analyst, Forrester Research I didn’t get around to posting this last week, these are some high points of Charles’ all too short talk: Mobile data adoption is growing, but skews young. Many people still have not been exposed to mobile ads. They don’t trust SMS ads. They also don’t want to [...]
Yahoo! Onesearch Adds Content and Airline Flight Time Information
by David Dalka on October 5, 2007 in Mobile / Cell / LBS / SMS, Mobile Search Marketing, Yahoo! (YHOO)
I’ve been informed that Yahoo! Onesearch has added content starting today… Yahoo! is giving mobile search results a boost by integrating Yahoo! Answers and Wikipedia content into Yahoo! oneSearch results (available in 18+ countries, including all of North America, the UK, a variety of other European, Latin American, and Asian countries). In recent months, Yahoo! [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications