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Southwest Props for Customer Listening – Kinda Sorta

Everyone has heard the rumors about Southwest moving to assigned seating. They gave me the impression that they were clearly listening this morning for a moment or two. I was sent an e-mail asking me to vote on the issue (Including using my frequent flyer number to create integrity) – though the questions were not detailed […]

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Wall Street Journal Says Google “Stumbles” in Video

Today’s Wall Street Journal has an awesome article about Video ads and discusses MSN’s early dominance. The article states: “MSN’s early success positions the portal to benefit from the explosion in online video advertising now under way. It also raises questions about Google Inc.’s ability to maintain its stranglehold on Internet advertising.” “Advertisers say there […]

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Interesting Concept – Think Customers – Not Campaigns

If they truly live what they say, it sounds like I’d like these people. “Too many marketing organizations are still underperforming due to a “think campaigns” mentality rather than “think customers” mentality. But it doesn’t have to stay that way. To make the transition from campaigns to customers-and reap the rewards-organizations must begin by gaining […]

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It would have been so cool if they had things like this when I was a kid. I know what some of you are saying, “Dave, they do have stuff like this and you still are a big kid!” Well my youthful appearance aside, the concept of is certainly neat. Hear a song and know […]

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ad:tech Chicago 2006 – Developing an Integrated Local Media Strategy

Warren Kay – Yahoo! Fred Lebolt – Chicago Sun-Times Shawn Reigsecker, Founder and President, Centro Marc Barach, CMO, Ingenio, Inc. Local based online advertising will likely mirror offline advertising; becoming 1/3 of all spending over time. Fred Lebolt – Integration must occur before local and then integrated local. Most have not begun the integration process. […]

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ad:tech Chicago 2006 – Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish

Moderated by Dave Friedman, president, Avenue A | Razorfish Central region Denise Chudy, Google Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and […]

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Hiring from Outside Your Industry is Smart

I’m reading “Creating Customer Evangelists” by Ben McConnel and Jackie Huba right now. It’s a great book and a lot of world has not fully implemented the powerful lessons of the book. The chapters on Mark Cuban stand out in regards to the hiring of Matt Fitzgerald as Chief Marketing Maverick: “Instead of selecting a […]

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