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Andy Sernovitz: “It’s good to have a goofy name”

By on February 11, 2008 in Branding/Buzz/Viral, Entrepreneurship, Reputation

He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product. This is a really smart tip.

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How To Do YouTube Video View Optimization Part 1

By on January 9, 2008 in Branding/Buzz/Viral, Social Media

Looking around the net this political season, it’s amazing to see the number of conversations I’m seeing that discuss YouTube Video View Optimization in non-SEO communities. It’s a unique ecosystem with distinctly different rules and people figuring out how to optimize the current system. It would be impossible to summarize all of the things I’ve [...]

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SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

By on December 5, 2007 in Blogging, Branding/Buzz/Viral, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]

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SES Chicago 2007: Seth Godin Talks about Meatball Sundae

By on December 4, 2007 in Branding/Buzz/Viral, Change Management, Customer Experience, Entrepreneurship

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are: Should organizations be smaller like tree trunks instead of the traditional pyramids? How can this change take place if most leaders don’t know it’s necessary [...]

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SES Chicago 2007 – Should Kevin Ryan Make a Hammer Video?

By on December 3, 2007 in Branding/Buzz/Viral

During the universal search session, the usefulness of video in regards to boring business items was discussed. Kevin Ryan asserted, “Should I make a video of me hitting myself with a ball peen hammer?” I’m sitting here in Kitty O’Shea’s in Chicago and Jim Hedger says “Yes, I would pay to see that!” Greg Jarboe [...]

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SES Chicago 2007 – Bryan Eisenberg – Redefining the Customer Conversation

By on December 3, 2007 in Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Search Engine Marketing, Search Engine Optimization, Social Media

Bryan Eisenberg gave a great talk on the multitude of issues surrounding the challenges of successful customer conversions and conversation. Marketing (r)Evolutions Mass advertising on passive customers was what used to work. People sleep while watching TV, hard to pay attention to advertising when sleeping. Sleeping while surfing the Internet is not something that happens. [...]

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Downtown Chicago Marshall Field’s Rally Sunday

By on December 1, 2007 in Branding/Buzz/Viral, Chicago, Customer Experience

CHICAGO – You’ve seen me write about the Marshall Field’s name change in the past. I only have one thing to add at this time that should send a chill down your spine: I’ve learned that certain merchandise that was once carried by Kmart, yes Kmart, is now carried in the landmark Marshall Field’s store [...]

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Google Will Apply to Participate in the FCC Spectrum Mobile Auction

By on November 30, 2007 in Branding/Buzz/Viral, Google (GOOG), Mobile / Cell / LBS / SMS, Mobile Search Marketing

My question is simply this… Low marginal cost public relations opportunity or serious about participating in the auction?

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