I wrote about this issue back on May 18th when I removed my public listing. This is not a new feature today as is incorrectly being reported. It is Facebook announcing something that they should have announced back in May when I noticed them doing this. Some bloggers seem to have gotten this part totally wrong.
I’d bet this is in reaction to user complaints. Good that they are listening apparently, but it was totally avoidable with some communication. People who use social media get social media (well most do at least). They understand how the rules of engagement are a bit different on these sites and people need to be eased into that if they are not as they make false assumptions.
I awoke this morning to find this message upon logging into Facebook:
Public Search Listings on Facebook
Facebook now enables anyone to search for Facebook users who have public search listings from our Welcome page. In a few weeks we will allow users to make these public search listings visible to search engines like Google. Public Search Listings only include names and profile pictures.
Because you have restricted your search privacy settings your public search listing will not be shown. If you want friends who are not yet on Facebook to be able to search for you by name, you can change your settings on the Search Privacy page.
No privacy rules are changing; if you do choose to make this public search listing available, anyone who discovers your public search listing must sign up and login to contact you via Facebook. Learn More.
But David you currently have a Facebook badge on your blog? Yes, I do. When people are visiting my blog, I have as an experiment put that up. It’s not creating a cluttered search results page and it’s not allowing Facebook to be the first page of choice to enter the blog.
I’m not going to write on how to remove yourself, I’d like to see if you think their documentation does a good job of telling you how to. When I did it, it was overly complex and not clear how to. I’d like to hear how the experience is now.
UPDATE: Danny Sullivan also talks about how “this is not new“.