Running the Gauntlet 3d

Jeffrey Hayzlett Book Interview – Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits

In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on [...]

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Harvey Mackay Book Interview : THE MACKAY MBA OF SELLING IN THE REAL WORLD

Last year Harvey Mackay visited Chicago for a media tour for his previous book last year and I got to travel from media outlet to media outlet with him for a day as he did so. The experience would be hard to describe beyond that it will never be forgotten as long as I live [...]

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Alan Weiss Interview – Million Dollar Referrals Book

Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such [...]

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Twitter Gate – Buy More Twitter Followers Free Instantly – Business Marketing Strategy Implications?

This week there are stories raging in political circles with allegations the Newt Gingrich (or more likely his Internet strategists) bought or acquired Twitter followers. Seeing a concept I’ve seen whispered in the back of the room at Internet conferences being discussed in a broad and general way in Time magazine makes one wonder if [...]

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Stanley Cup Parade User Generated Content : Boston Bruins Edition

Stanley Cup Parade User Generated Content : Boston Bruins Edition

Photo by Flickr user rnpract. Congratulations to my blogging counterparts in Boston! The Boston Bruins Stanley Cup parade user generated content bonanza is underway! As you know last year the Chicago Blackhawks won the Stanley Cup and they had a parade. I went downtown for the spectacle of madness. I was overwhelmed not only by [...]

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Tim Sanders New Leadership Book Interview – Today We Are Rich

When I heard Tim Sanders was releasing a new leadership book called Today We Are Rich (Tyndale House Publishers), I immediately suggested an interview and he promptly sent me an unedited advance copy. The book starts with an amazingly positive story about his childhood with his grandmother, then migrates to a dark memoir about a [...]

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Earthquake User Generated Content : Lessons for Digital Marketing Strategy

Last month I watched the coverage of the Christchurch, New Zealand earthquake with amazement. When looking over the list of major earthquakes since 2005, it was the first with heavy damage to occur in a wealthy nation with lots of digital devices since the dawn of Youtube and user generated content(UGC) ability to share on [...]

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Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour

I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about [...]

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