Marshall Kirkpatrick’s post, introducing good bloggers and the companies that hire them points out some interesting issues. It just leaves out one extremely important point! Having a series of blogs being managed by non-bloggers is a recipe for one or more of the following: ineffective blogs, unhappy bloggers, internal corporate strife and/or worse, serious pr problems in the blogosphere.
How does one avoid this? Simple. Integrate blogging into your C-level management team. Don’t have any bloggers in your C-level management team or board of directors? Maybe it’s time to consider a new approach altogether with fresh faces. Is a highly educated and experienced person who is a blogger, with startup and innovative company experience mutually exclusive? No. But it’s a requirement if you are going to win in today’s increasingly complex world that requires broad generalist thinkers to navigate not only the blogosphere, but the constantly changing world we live in everyday. Stop building organizational pyramids from 1975 and start building effective organizations that look more like tree trunks! An informal survey at Blogher07 showed that are almost all self taught people and therefore innovators of the future.
So, where are your C-level bloggers? I know where you can find more than a few that understand that blogging is about living the Peter Drucker principles of innovation and customer listening.