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University of Michigan Consumer Satisfaction Index Report 2007

The report is out. Greg Sterling has a great write up at Search Engine Land. Congrats to Yahoo! and Ask on their improvements!

However, the numbers are extremely fine and as Greg asked the authors, “Why the disconnect between the satisfaction data and market share?” The other thing that should be pointed out is that these numbers are not that granular in nature. My advice is to take these numbers with a grain of salt as they may of may not result in the market share changes they suggest over the next 12-24 months. Essentially the question is will this report cause people to talk about switching over dinner with family and friends tonight?

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