MyBlogLog to Rebrand and Make Significant Changes

At SOBcon yesterday in Chicago, Robyn Tippins, who was recently hired as the MyBlogLog community manager, spoke about several major upcoming changes with MyBlogLog.

There are several changes in the works:

1) The biggest news is that there will be a rebranding of MyBlogLog. The exact timing and new brand were not revealed. (YahooBlogLog or MyYahooLog? Time will tell.)

2) A complete site redesign is on the way!

3) A new “Widget 2.0” is coming with some hover features.

4) Yahoo! is hard at work to remove the offensive photos so that MyBlogLog would be palatable to more conservative business blogs.

5) Some sort of method to turn off your presence for some types of sites will be added.

As they do not have these changes locked in, Robyn would love your comments and feedback. To not overwhelm her, please drop your comments below.

Analysis: The rebranding is not a surprise move. MyBloglog is really only known amongst the first adoptors and blogosphere and getting the Yahoo! name is front of more people in a soft way is a good move. Yahoo! seems committed to making these changes, while listening to suggestions and making the product more dynamic. Looks like the best is yet to come from MyBlogLog.

55 Responses to MyBlogLog to Rebrand and Make Significant Changes

  1. David May 14, 2007 at 7:14 am #

    I wish all blogs had trackback addresses. 🙂

  2. Jeremiah Owyang May 14, 2007 at 8:24 am #

    Congrats on breaking this news David, great coverage!

  3. Brown Baron May 14, 2007 at 8:25 am #

    That Widget 2.0 sounds interesting. Removing offensive photos would be a step in the right direction.

  4. David May 14, 2007 at 8:31 am #


    Thanks. Makes me realize that with my current location, I don’t get to do this quite enough!

    Hopefully, I’ve been doing some interesting projects lately, I hope one of them turns into a full time leadership position.

  5. David May 15, 2007 at 7:38 am #

    Hot Iron,

    But of course!

  6. Matt Keegan May 15, 2007 at 8:05 am #

    This is good news as MyBlogLog is doing very well, but it can do much better. I am glad that Yahoo! isn’t sitting on their past success, choosing to take MBL to a place beyond what many of us have envisioned.

  7. johno May 17, 2007 at 1:05 am #

    At last. I love mybloglog, but it’s so damn ugly and has some awful navigation. I’m looking forward to seeing the re-branded version – I’m sure Yahoo will make it that little bit more web 2.0.

  8. BeachBum July 11, 2007 at 9:44 pm #

    Impressive coverage. I just found this today.

    Since I was a member well before this was written I must say I don’t think there was any “Major” change in the past 2 months.

    I did notice the avitars getting cleaned up and that is nice to see.


  9. Rich Page August 3, 2007 at 2:06 pm #

    These changes really weren’t enough in my mind… MyBlogLog still falls way short of being a true community. Here is a blog post about the missing pieces of MyBlogLog:

    Rich Page

  10. gari September 29, 2007 at 7:41 pm #

    very helpful, thanks!

  11. chris boggs November 26, 2007 at 10:03 am #

    MyBlogLog seems to be screwing up user attribution in a more unpredictable manner now. Check out the experiments I did in commenting at this post where someone else’s ID comes up as the signature.

    I had not logged-in originally, but posted and left the URL as When the comment appeared I noticed a weird avatar. Turns out that she works with me. Thing is her MBL profile lists as a site that she authors. Since I placed in the “my website” section of the MBL-driven comments, it automatically assigned my post to her MBL account.

    Yet it still knows when I am signed in to my own MBL account, since it displays my new Yahoo avatar as a recent visitor on the side of the page, even though it assigns my comment to the other account.

    Is this something that was already happening when Shoe talked about using other IDs to surf the web?

    I figured I’d ask here since you seem to be on top of things about this community, David. 🙂 I guess we’ll now see if you are on top of comments posted to old posts. 😉


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