On October 9th, I wrote this about Kathy Sierra’s “Knocking the Exuberance Out of Employees”. It’s a great post and it relates to a lot of problems in the business world in terms of having innovative customer service. Let’s hope her post prompted some people to realize that operating in this manner is a mistake. [...]
Best Blog Post of 2006 (non-search engine related)
by David Dalka on December 31, 2006 in Change Management, Customer Experience, Google (GOOG), Metrics, Mobile Search Marketing, Online Recruiting, Recruiting, Reputation, Search Engine Marketing, Social Media, Yahoo! (YHOO)
The Growing Conversation Debunking the “Social Media Is Dead” Post by Steve Rubel
by David Dalka on December 30, 2006 in Social Media
Karl Long has a great post on this where he encourages others to chime in on this issue. Follow his links. If you are pressed for time, Jeremiah Owyang has a nice summary of the blogoshere reaction. I think the issue of leadership that is able to constantly adapt to change is going to get [...]
I’m Superman, yet more Green Lantern than Calacanis or Arrington!
by David Dalka on December 30, 2006 in General
Historically, I rarely take part in the everybody is taking a survey surveys. Yet this superhero one seemed fun. I seem to rank highly as a superhero, maybe I should try that instead of search engines, mobile search marketing or financial services! Like Steve Rubel, I’m Superman (apparently)! Yet, I’m more Green Lantern than either [...]
Q&A With Jimmy Wales On Search Wikia(wikiasari)
by David Dalka on December 30, 2006 in Google (GOOG), Yahoo! (YHOO)
Ever since the Times of London first reported Jimmy Wales intention to start a search engine, the blogosphere has been ablaze with speculation and misinformation about the concept (which is much earlier stage than first reported). While considerable questions remain, Danny Sullivan over at Search Engine Land did a good job getting some clarification from [...]
Microsoft Sending Out Laptops with Vista Loaded to Some Bloggers
by David Dalka on December 27, 2006 in Branding/Buzz/Viral
Here is one of them. I wonder why they didn’t just send out update disks to a larger audience? Anyone have insight on that?
Switching Search Engines is Easy…
by David Dalka on December 26, 2006 in Google (GOOG), Microsoft (MSFT)
“Google’s monopoly power is less threatening than Microsoft’s because changing operating systems is hard, while changing search engines is easy…” – Blake Ross, co-founder of Firefox in his post Tip: Trust is hard to gain, easy to lose. Interesting read. (Update – 7/21 /2009 – updated to Internet Archive – http://www.blakeross.com/2006/12/25/google-tips/ no longer is live.)
Merry Christmas!!!
by David Dalka on December 25, 2006 in Google (GOOG)
It’s interesting to note that Google’s 2006 Christmas transition logo shows someone making a gift themselves. If everyone made all gifts themselves, search engine marketing would cease to exist, so it’s more that a bit of an interesting choice for them to show, don’t you think?
Costco – Now Customer Listening?
by David Dalka on December 24, 2006 in Customer Experience
In September, I made a post about my feelings about Costco (COST). In it I posted about some items they needed to restock and the need for a change in culture focused on customers. Costco has now restocked one of these items, the Texas Garlic Toast (after dropping the high end product consumers rejected). I [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications