Yesterday’s loud announcement of a Macy’s boycott (forward via e-mail to friends) and destruction of new Macy’s credit cards to loud cheers shows that customers aren’t satisfied with Macy’s decision to remove and destroy the Marshall Field’s (and other) brand name. If Federated’s CEO Mr. Terry Lundgren and board of directors thinks this strong feelings of people are going to go away on this they are wrong. Since traditional newspapers get significant advertising revenue from Federated they have little incentive to push the true story (notable exception: big props to P.J. Huffstutter of the LA Times), this is a job for bloggers to work to reduce the store’s sales and eventually force Federated to sell these stores to someone who will change the name back to Marshall Field’s. This may take months or even years, but it can happen!
Notice all the blog posts out there, the conversation is only starting to link, bond and discuss (use “Macy’s boycott” and “Marshall Field’s” in your posts/tags): Dauber’s Chicago Blog, The Budget Fashionista, baka_duo_neka, ikam, Temporary Trouble Spots, All-American Girl’s Road Trip, etc…
The Chicagoist.org also recently reported Macy’s doesn’t even know what street it’s located on!!!
Stay tuned to fieldsfanschicago.org and the blogosphere for more info. Rumor has it Macy’s is seeking a variation to put up a large neon sign and that there is a zoning committee meeting on September 15, 2006 at Chicago City Hall regarding this eyesore. Contact your Alderman and ask that this be stopped!
Macy’s is not what the lady (customer) wants, she wants Marshall Field’s (other flickr photos):
