It probably isn’t surprising to you that many people in the Search Engine Marketing arena don’t read the Economist. So I’ll point out this unique article. Fantastic read here on advertising and how it’s changing. It will require new leaders with a combination of both people skills, branding and data skills like those found in […]
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Site Search: The Web’s In-Store Merchandising Tool – 20-40% of online shoppers use search to find products (Forrester) – 47% of searchers give up after one search Insight: Users don’t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like […]
So far this month there have been two noteworthy pieces written about click fraud and related issues. Dallas Mavericks owner Mark Cuban blogs that click fraud is “FAR greater” than imagined. Quite an interesting read and one coming from a wealthy Internet pioneer to boot. It’s clear that he has a strong opinion on this subject. […]
ABC USA television had an interesting new way to show commercials during today’s Indy 500. During the commercial breaks they continued to show the content of the program! The race was on the left side in a slightly smaller box than the commercial on the right side. In addition, right above the commercial the organization’s […]
With the most recent index in Google, my site is now in the #1 position on Google and MSN for the term “David Dalka”. I’m also #2 on Yahoo! It’s impossible to isolate the influence of blog crawlers versus new links to this site, though it would be interesting to know which played a stronger […]
Yahoo! users will be able to buy goods using Paypal. This is good for eBay but not unique, other internet retailers, like newegg.com already allow this. “Yahoo! will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site” states the press release. That is significant. I would like to learn more about […]
I read this interesting article discussing MSN and Google. It would be interesting to hear more comments on this issue.
Who is David Dalka?
David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a motivational business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
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