Indy 500 Television Coverage

ABC USA television had an interesting new way to show commercials during today’s Indy 500. During the commercial breaks they continued to show the content of the program! The race was on the left side in a slightly smaller box than the commercial on the right side. In addition, right above the commercial the organization’s logo was prominently displayed.

I wish to applaud this innovation as it creates a stickier experience for the user with out content interruption while creating a new opportunity for branding with the logo for the advertiser. This is clearly a place where concepts on the web are migrating to new mediums and was very interesting to see. I don’t know if it would have struck me as interesting as it did without the things I’ve been learning about search engine marketing.

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