I never did catch the marketing speakers name….sorry!
Google Co-op – Subscribe links. This is new types of content and new types of information.
Building socialized search. Example of subscribed links flight stats: Instyle Magazine, Search Engine Watch and Digg are good examples.
You have control over how they work.
Fresh content is important.
Target precisely so the experience is better.
Make sure it is actionable.
Make the content pleasing to read.
Query formulation is hard for some users. Google Topic Value Proposition – Refinements allow users to start with simple queries and refine using labels.
Lack of content, users don’t know what they are looking for. Labels suggest ways to look for information.
Users don’t understand how to bring that relationship.
It was surprising to see Google only send one person with a 10 minute speech for this. They were leaving the room in droves even before he finished. When I saw it was going to be an hour and fifteen minutes of random questions, I bailed to the branding session.