Michael T Jones, Chief Technologist, Google Earth, Google Maps and Google Local Search
What and Why? Ask yourself during the conference – “Is this the right problem to solve?”
Understanding the Competition
Discreet (Privacy)
Courteous (Did you mean?)
Empathetic
Multi-lingual (Translation)
Quick Spirited (Transactional)
Concierges must know their
Hotel (Hyper Local)
City (Local)
Country (National to Global)
Colleagues (Universal Search)
In a world where the present is everything, concierges must “get a feel” for clients and their needs without fail and in a very short lapse of time.
I *REALLY* liked Michael’s concierge analogy because it showed the ideal future state with optimal characteristics.
Users might type a question…
Web page of local results
Users might ask a question
Sequence of spoken local results
Expanding definition of Local Data
Traditional –
YP business listings
Public resources
City and restaurant guides
Map-related data
Emerging Local data
User reviews
Business self listings
Neighborhood definitions
Local weather forecast
Local traffic status
Books mentioning Denver, Colorado
This 1863 GPO book sentence is a local search result
Google Geo Mission
“To geographically organize the world’s information and make it universally accessible and useful.”
Showed some Google Earth then said – context at a planetary scale…and beyond interplanetary and galactic.
Ohio State Highway Patrol (OSHP) Google Earth Fatal Crashes – showed maps.
Election results in France
How do you connect the last mile?
Web browser > map
Pages intersect with Map/Globe
KML Geosearch attribution – attribution is not linking!!!!
Users are the Local Experts.
SMXLOMO