A surprisingly very lightly reported news story talked about the dark side of SMS, text spammers. Illinois Attorney General Lisa Madigan recently filed a federal lawsuit against a pair of Florida SMS spammers who sent 5 million unsolicited text messages!!!
Increasingly I’m seeing a consumer backlash against untargeted SMS messages. We’ve trained people to search for the past ten years. The quicker we migrate to a search oriented mobile society from a mainly SMS based one, the better the customer experience will be!