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SES Day 1 – Social Search – Up Close With Yahoo!

Tim Mayer opens the session – reviews items from previous session.

Yumio – Yahoo Answers!
Quantifying human knowledge. Yahoo! Answers is a collective site. Better knowledge through people. Y! answers compliments web search, giving results that a user may not think about. Provide content and material that. Culture of sharing. People like to share. Remote connectivity. Impressive growth 12x UU & 25x page views. Audience is segmented by topics/categories. Brand-Specific Channel and Expert Sponsor panel.  Showed examples of how Answers functions as a traffic driver from other search engines as pages are indexed.

Del.icio.us – Joshua Schachter – Director
Remember, Share, Discover
Brief overview – nothing new

Flickr – Yumio – her speech was great – but I had to leave the room for a minute.
Talks mainly about social phenomenon of Flikr.
New partnership with Nokia

Trip Planner – Ashish Baldua
Monetization – sponsorship – commoditization – etc

Time – 2.6 words average length, this is lengthening over time

How do you prevent a product from being spammed in Yahoo! Answers?
There are community guidelines. Inappropriate posts are deleted. 24/7 moderation.

Myweb – 3 results from the community. Overlay, this result was saved by Joe Smith – number of saves. Integrating Answers recently into the organic results. People are finding the tests to be additive to their search experience. Chris Sherman followed onto my question by asking about the one box experience versus the additive content. Time indicated this will come with time, but it is something where they need to proceed slowly with caution.

Tim Mayer and his team clearly outdid his peer on this day in terms of communicating a clear vision for social search.

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