For the past few years, I thought that there might be a new entrant to Chicago’s Internet scene. It was exciting to me because Chicago could certainly use some geographic diversity in it’s leadership. For a long time, it looked like that person would be Mark Cuban, but it now appears that he will not [...]
Barney Harford Now Orbitz CEO – Welcome to Chicago
by David Dalka on January 12, 2009 in Change Management, Chicago, Customer Experience, Metrics, Search Engine Marketing, Search Engine Optimization, Social Media
Search Engine Strategies Chicago 2008: The Convergence Combo: Advertisers, Agencies, Automation… Oh My!
by David Dalka on December 8, 2008 in Blogging, Search Engine Marketing, Search Engine Optimization, Social Media
Moderator: Greg Jarboe, President & Co-founder, SEO-PR Speakers: Craig Macdonald, VP of Marketing & Product Development, Covario Inc. Ellen Watson, Relationship Marketing Manager for Child Care Brands, Kimberly-Clark Corp. This is a live session blog from Search Engine Strategies Chicago 2008, please excuse any typos and/or fragments. Thank you! Ellen Watson – Kimberly Clark: Paid [...]
Search Engine Strategies Chicago 2008: Universal & Blended Search Engine Conversation
by David Dalka on December 8, 2008 in Google (GOOG), Microsoft (MSFT), Search Engine Marketing, Search Engine Optimization, Social Media, Yahoo! (YHOO)
Moderator: Kevin Ryan, SES Advisory Board Chair & CEO, Motivity Marketing Speakers: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search Mike Grehan, Global KDM Officer, Acronym Media Chris Blakely, Director, Client Services, comScore, Inc. Todd Schwartz, Group Product Manager, Live Search, Microsoft Corporation Jack Menzel, Senior Product Manager, Google This is a live session blog [...]
Finally…Real Proof That Brands Affect Search Choice…Ginger and Mary Ann
by David Dalka on March 15, 2008 in Branding/Buzz/Viral, Search Engine Marketing, Search Engine Optimization
Yahoo Buzz had this interesting tidbit… What was Mary Ann thinking? Though Spitzer rode roughshod over most of the week’s news, a few other stories still managed to slip to the top of Buzz. One of them was a Yahoo! News article on Dawn Wells, the actress best known for her portrayal of Mary Ann [...]
Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey
by David Dalka on February 10, 2008 in Blogging, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media, Wordpress
Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. Blogging (25%) Search engine optimization (14%) Email marketing (12%) Pay per click (8%) Blogger relations (6%) Online [...]
Some Outstanding Blog Posts…
by David Dalka on December 15, 2007 in Blogging, Google (GOOG), Search Engine Marketing, Search Engine Optimization, Yahoo! (YHOO)
Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases , it’s certainly a thought provoking post that caught my attention and worth some experimentation – it might even prove successful at your next tea party! Rich Skrenta is doing some interesting blogging [...]
SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)
by David Dalka on December 5, 2007 in Blogging, Branding/Buzz/Viral, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media
Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]
SES Chicago 2007 Day 2 – The Daily Search Socks
by David Dalka on December 5, 2007 in Search Engine Marketing, Search Engine Optimization
Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon. This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications