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ASW08 Looking Back at My New Friends at Affiliate Marketing Summit West

By on February 27, 2008 in Reputation

Apologies for the lack of posts during the conference. My Dell Inspiron, as well as several other people’s, could not connect to the Affiliate Summit Internet signals. This is Dell’s fault, not Affiliate Summit’s. On that note, Dell needs to finally take responsibility for the many flawed drivers and poorly designed hinges in these machines [...]

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Andy Sernovitz: “It’s good to have a goofy name”

By on February 11, 2008 in Branding/Buzz/Viral, Entrepreneurship, Reputation

He’s right that having a distinct name online can be extremely helpful. It has plenty of search engine results implications.  Not enough people think about this issue when naming a company or product. This is a really smart tip.

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Lee Odden’s Top Ten Online Marketing Tactics for 2008 Survey

By on February 10, 2008 in Blogging, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media, Wordpress

Lee Odden has posted the results of his online marketing survey. The blog result is likely directionally correct, but is likely skewed on the high side a bit due to the survey being on a blog. Go figure. Blogging (25%) Search engine optimization (14%) Email marketing (12%) Pay per click (8%) Blogger relations (6%) Online [...]

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SES Chicago 2007 : Troubleshooting Dynamic Website

By on December 6, 2007 in Change Management, Reputation, Search Engine Optimization, Social Media

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink Marketing Speakers: Laura Thieme, President and Founder, Bizresearch Matt Bailey, President, SiteLogic Begin Your Research Project: URL Structure Search Engine Indices Current Rankings Spider Activity (Net tracker gives great spider research…) Determine Target Terms Overcome technology, resource and/or political challenges Index, Optimize Monitor improvements Your Page Titles: [...]

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SES Chicago 2007 – Digital Shelf – The Search Marketing Opportunity for Packaged Goods (CPG)

By on December 5, 2007 in Blogging, Branding/Buzz/Viral, Reputation, Search Engine Marketing, Search Engine Optimization, Social Media

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Marketing Speakers: Matt Wilburn, Senior Category Director, CPG, Yahoo! James Lamberti, Senior Vice President, Search and Media, comScore, Inc Dana Todd, Board of Directors, SEMPO Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble **************************************************************************** Everyone on this panel clearly [...]

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HR Technology Conference : Lehman Brothers Leverages Recruiting Beyond Talent Acquisition

By on October 11, 2007 in Change Management, Online Recruiting, Recruiting, Reputation

Heather Redderson, VP, Global Talent Technologies, Lehman Brothers Derek Mercer, CEO, Vurv Technologies When I saw this description I knew I had to attend this session… The HR systems at Lehman Brothers, the fourth-largest investment bank in the world, have traditionally been siloed, probably just like yours. But, competing with Goldman Sachs and Morgan Stanley, [...]

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Jason Alba Author – I’m on LinkedIn — Now What???

By on September 23, 2007 in Online Recruiting, Reputation, Social Media

Recently I blogged about how retained recruiting firm executive search activity on Linkedin was rising. Maybe they got an advance of Jason Alba‘s new book, I’m on LinkedIn — Now What???, and started putting the concepts to immediate good use! I had this to say about the book: “Jason has written a highly practical guide [...]

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SES San 2007 Jose Day 1 – Universal & Blended Vertical Search

By on August 21, 2007 in Ask, Blogging, Branding/Buzz/Viral, Change Management, Customer Experience, Google (GOOG), Reputation, Search Engine Marketing, Search Engine Optimization, Social Media, Yahoo! (YHOO)

Moderator: Chris Sherman, Co-Chair, SES San Jose Search Engine Marketing Speakers: Greg Jarboe, President and Co-Founder, SEO-PR Sherwood Stranieri, Search Marketing Director, Catalyst online Bill Slawski, seobythesea.com Erik Collier, Director of Product Management, Ask.com David Bailey, Engineer, Google Tim Mayer, Vice President of Product Management, Yahoo! Search Quite likely the busiest session of the day [...]

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