Go read it! Wow…interesting comments over there for sure…
Month: April 2008
Revisiting SOBcon07 – Welcome to Chicago for SOBcon08!!!
You remember how much fun it was to be at the successful and outstanding blogger conference last year…don’t you?
I was sitting next to converstations Mike Sansone all day and I learned a ton about community! I got a little tip from Robyn Tippins who I’d known for years online and had never met in person! I met Lorelle VanFossen – one tough cookie who really knows her WordPress. I met other great online friends like Easton Ellsworth and Jason Alba for the first time. I built relationships with people that blossomed into subsequent relationships. Most importantly they are blogger relationships! So many other great stories from wonderful people.
For the 2008 attendees, I’d like to tag you and ask you to write what you hope to achieve from the experience this weekend. For the 2007 attendees, I’d like to tag you and ask you – what foundation did the experience create and how has it impacted you in the following year? If you were an attendee last year and will be attending this year, you will have been tagged twice but one post is OK… 🙂
For me I learned about conversational blogging and learned tons of blog tips and tricks! It was so much fun! This year I hope to continue that journey. I’d also like to learn how time strapped bloggers find or make time to blog when you are ultra busy…my frequency has been down recently for this reason…I look forward to hearing your replies to these issues!
Please take this html link lists and repost the link love to the 2007 folks as well as this year’s people too!
Click on the link, right click, then select all, then copy and paste!
2008 SOBcon Chicago blog link list
2007 SOBcon Chicago blog link list
Kevin Ferrasci O’Malley
Annie Galvin Teich
Bob “Internet Advertising” Kakoliris
James G. Lindberg
RIP http://www.utterz.com/ Sim Margolis
Sandra Ponce de Leon
J. Erik Potter
Susan R Quandt
Ruth M Sylte
James D. Walton
SOBcon2007 Chicago Attendees:
David Dalka – Mobile Search Marketing Speaker – Chicago GSB MBA
Sabu N G
Dr. Rob Wolcott
SOBcon2007 Business Keynote Speakers:
Winners of 11th Annual ad:tech Awards
ad:tech announced the winners of the of the 11th annual ad:tech awards. Congrats to all of the successful winners!
The 2008 Industry Achievers:
Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000”.
Kate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).
Rich LeFurgy (General Partner of Archer) was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998), was inducted into Advertising Age’s Interactive Hall of Fame (2000), and received the IAB’s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it’s founding in 1996.
The 2008 Limelight Award Winners:
· Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
· Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWA\Chiat\Day\Tequila
· Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA
· Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
· Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
· Best Affiliate Marketing Campaign: Moosejaw – Growth and Profit, Schaaf Consulting
· Best Branding Campaign: eBay – Renew & Rethink, Agency.com
· Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
· Best Consumer Campaign: Nokia Jealous Computers, These Days
· Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
· Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
· Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
· Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy
· Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
· Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
· Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
· Best Campaign Optimization: Lincoln Educational Services, iCrossing
The 2008 Limelight Award Winners (continued):
· Best Search Engine Optimization Strategy/Campaign: Millennium & Copthorne SEO Campaign,
eMarketingEye (Pvt) Ltd
· Best Search Marketing Strategy/Campaign: HGTV Design Star Marketing Loop, Scripps Networks
· Best Business-to-Business Marketing Web Site: Mullen.com, Mullen
· Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group
· Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein & Partners
· Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
· Best Micro Site: Every journey needs a Journal, T3
· Best User Defined Experience: DesignMyRoom Website, andCulture
· Best of Show: Elf Yourself, EVB & Toy
The 2008 People’s Choice Award Winners:
· Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.
· Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation
· Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus
· Best Next Generation Ad: Motorola Rockstarizer, Draftfcb
· Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb
· Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish
· Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
· Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa
· Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb
· Best Micro Site: Funship Island, Avenue A | Razorfish
· Best User Defined Experience: Elf Yourself, EVB & Toy
Net.Finance 2008: Jon Kaplan of Google – YouTube and Financial Services
Before I post about Jon’s interesting session, I’ll note that it’s important that marketers considering using this channel read my post on YouTube Video Optimization as there are many highly unique search engine optimization techniques that can improve your success in this area.
Jon Kaplan’s talk starts here: Youtube was founded at a dinner party in 2005. There was no easy way to share video files.
Online video viewing in the mainstream
Americans stream of 10 billion online views monthly…
Explosion of Content = connection of people + democratization of the tools of production + broadband penetration + falling cost of data storage
Sharing is the new viewing – 150M unique users globally
Demographics: 2/3 of YouTube users are over 35, 37% earn above $75,000
800 content partners attended YouTube Videocracy in February
Four ways to think about marketing in 2008
– Target your audience with video profiling
– Integrate your brand into the user experience – on YouTube and Beyond!
– Leverage your offline assets and ones YouTube is creating
– Think about measurement differently
Video Profiling – Building Tools for Effective Targeting – using traditional demographics in the search by audience features…
YouTube’s Creative Standards – 20 million home page views a day
Animated flash overlay is the current YouTube ad format – NO Pre-rolls are shown
Promote Your Video: Video Search capabilities
Integrate Your Brand into the Experience – HP example
It’s all about interesting content: Turbotax
It’s about all about educational content: Vanguardinvestments brand channels
Launched test of video ads in the 1st Quarter of 2008
E*TRADE – pre-seeded SuperBowl commercials – 2,000,000+ views on Youtube.
American Express sponsored fashion week
YouTube Global Gathering
Metrics – the social side of YouTube
– Users can rate videos
– User can comment on videos
– User can add videos to their list of favorites
– User can share videos with friends
– Users can subscribe to their favorite channel
New metrics will accompany this, Google Trends data – admitted that this drives need for Adwords campaigns. Discussed other metrics in terms about how the video was measured and then closed with questions.
Audience question: Should YouTube provide statistics for videos with completed views or the average time of engagement with viewers so that more accurate measures of engagement could be provided?
Answer: That’s a good question. Said several things about exploration of new areas. Did not say yes we’ll add it or no we’ll never do that. It will be interesting to revisit this issue at some point.
Net.Finance 2008 – Retail Mobile Banking at Wells Fargo: Eskander Matta, Senior Vice President, Internet Services
Mobile phone penetration in the US is now 95%+ and data plan penetration is now 50%+
Modalities: Usage Capable phones
Texting 50% 100%
Mobile Browser, 25% >60%
Downloadable Application 17% >60%
Application download cons are pretty significant – carrier control, downloading, device management, etc
Browser cons – sign-on, complex navigation, lack of awareness
SMS text message cons – Simplistic UI, Security, Plain Text
Distributing services in the mobile ecosystem requires a highly complex series of relationships.
Wells Fargo and external research shows that there is adoption interest.
Most frequent uses presently: checking balances, fund transfers and activity monitoring
Browser usage presently 2.5 times per week, 66% active users (last three months)
Text banking – 83% of all mobile banking enrollees are including the text banking service. Sending 19 text messages a month overall, becoming more engaged with the accounts overall.
Mobile Contactless Pilot with Visa…
Mobile delivers strategically – when, where, why and how?
What is the potential value?
Customer retention, reducing servicing costs by controlling call center calls, reduced risk and fraud, customer acquisition and usage revenue (P2P, Panic Play, Mobile Contactless, etc)
Security order: SMS, Browser, Application
Mobile customers slant towards a desirable demographic overall due to the very fact they are heavy mobile users.
Future state is for SMS, application and browser to be ubiquitous and the three will be tightly integrated.
Well Fargo is trying to build usage of the channel, not charging for the service at this time. Getting techno-savvy users so servicing has been minimal.
Reaction: I’m highly impressed with the full deployment of SMS, Browser and Application download models as they will be fully able to determine which best meets customer needs based on actual usage data. I chatted up Eskander afterwards and he’s a joy to speak to.
How To Triple Your Current Adsense Income – Max Davis
If you’ve got some free time and some sales skills, Max’s post shows you a long-term alternative to Adsense. Most people don’t have the time or the skills to do the direct selling he suggests, but I love the creativity and analysis of the facts. Top notch. Bravo!
His post gives an all too rare but welcome dose of independent thought – more people need to be educated and make independent choices about Internet advertising. The world does not necessarily revolve around Adsense.
He is after all giving a glimpse the future of Internet advertising. One where the publisher is respected, given a fairer share as a true partner and rewarded with greater relevancy of ads on their site.