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SES Chicago 2007 : Troubleshooting Dynamic Website

Anne Kennedy, Manager, Managing Partner, Beyond Ink
Marketing Speakers:
Laura Thieme, President and Founder, Bizresearch
Matt Bailey, President, SiteLogic

Begin Your Research Project:

URL Structure
Search Engine Indices
Current Rankings
Spider Activity (Net tracker gives great spider research…)
Determine Target Terms
Overcome technology, resource and/or political challenges
Index, Optimize
Monitor improvements

Your Page Titles: Are they Really Optimized?

Example: Wine racks (Pier 1)

Page title – is it right?

Dynamic versus static – do they need to be static? No.

Basic Optimization Tactics – keyword embedding

Home page title matters – a lot!!!

Relevant Page Title page, Footer – best first quick steps

Are pages titles enough? H1, H2, Intro optimized, URL optimized, page rank updated.

Hierarchy of a website – URL, how deep and often is the crawl?

What We Found

– We found minimum of 3 issues

– Additional reports and trending are important

When that isn’t enough?

Universal Search?

Update the robots.txt file to remove things.

Canonical issues, soft 404’s get it right!

301 redirects – are they still in place?

Matt Bailey, Sitelogic

IT for marketers

IT and marketing need to work together.

Robot.txt is the welcome mat to your house…


Use Webbug

Architecture – if you using JavaScript, it will not work properly

Duplicate content – avoid it!

Cannibalization problems

Legacy spam – invisible text links…

When Google finds pages though natural crawling, its’ better – Using Webmaster Central helps…

2 thoughts on “SES Chicago 2007 : Troubleshooting Dynamic Website

  1. Search Conference Coverage 2007: SES Chicago Day Four & PubCon Vegas Day Three…

    Today is the fourth and final day of SES Chicago, and the third and last day of PubCon Vegas sessions. Here is a recap of the coverage I found for the sessions both conferences, all mixed together…….

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