Anne Kennedy, Manager, Managing Partner, Beyond Ink
Laura Thieme, President and Founder, Bizresearch
Matt Bailey, President, SiteLogic
Begin Your Research Project:
Search Engine Indices
Spider Activity (Net tracker gives great spider research…)
Determine Target Terms
Overcome technology, resource and/or political challenges
Your Page Titles: Are they Really Optimized?
Example: Wine racks (Pier 1)
Page title – is it right?
Dynamic versus static – do they need to be static? No.
Basic Optimization Tactics – keyword embedding
Home page title matters – a lot!!!
Relevant Page Title page, Footer – best first quick steps
Are pages titles enough? H1, H2, Intro optimized, URL optimized, page rank updated.
Hierarchy of a website – URL, how deep and often is the crawl?
What We Found
– We found minimum of 3 issues
– Additional reports and trending are important
When that isn’t enough?
Update the robots.txt file to remove things.
Canonical issues, soft 404’s get it right!
301 redirects – are they still in place?
Matt Bailey, Sitelogic
IT for marketers
IT and marketing need to work together.
Robot.txt is the welcome mat to your house…
Duplicate content – avoid it!
Legacy spam – invisible text links…
When Google finds pages though natural crawling, its’ better – Using Webmaster Central helps…