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Remember to 301 Redirect If You Own Your Domain Typos

I typed in this morning by accident. Got a dead page. So I looked to see if it was registered and sure enough it was. I’m completely amazed they aren’t 301 redirecting the typos that they own for user experience and other purposes!  

 Facebook, Inc
 156 University Ave, 3rd Floor
 Palo Alto, CA 94301

 Domain name: FACEBOOKS.COM

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The Meaning of is is

Michael Arrington ‘is contemplating the meaning of “is”.‘ As per a recent Facebook message change (that has now been changed back).

This issue of the meaning of “is” seems to be a recurring problem in our society. You might recall this statement by former President Clinton:

“It depends on what the meaning of the words ‘is’ is.”Bill Clinton, during his 1998 grand jury testimony on the Monica Lewinsky affair says it’s this:
–verb 1. 3rd pers. sing. pres. indic. of be. 
—Idiom2. as is. as1 (def. 25). 

[Origin: bef. 900; ME, OE; c. D is, ON es, er, G, Goth ist, L est, Gk estí, OCS jestĭ, Skt asti] Unabridged (v 1.1)
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006.

Why is the meaning of “is” such a frequent area of discussion?

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The Future of Voice Broadcast and Voice Messaging

At the DMA conference a few weeks back, I met Dinesh Ravishanker. He runs a unique, effective voice broadcast offering called Callfire that allows micro-targeted opt-in outbound phone calls. It’s unique, user friendly and efficient in the demos he showed me. He was alot of fun to speak to and recently sent me the executive summary of the company that is seeking growth funding.

It seems like a collaborative offering that could be highly effective when utilized with other parts of the multi-channel ecosystem. Maybe one day I’ll get to utilize it in my toolbox! Many people in the Internet society have forgotten about the effectiveness of phone conversations to drive collaboration, interaction and create actions. I recently had a conversation with my 82 year old great aunt in this regard.  She stated that, “I lived for 72 years without the Internet just fine. I’m not sure my life is truly better with it.” A non-mainstream view perhaps but one that elements of how to be a successful marketer in the multi-channel sense.

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Ad Age Interviews IAC’s Barry Diller

Last week, I wrote about the breakup of IAC by Barry Diller. At the time I stated:

He’s quite animated and interesting to listen to, I wish he did loosely structured calls like this more often.

Today Adage released an interview with Mr. Diller. In it he adds some sensibility to the Facebook valuation discussions, confirms that the Google sponsored listings deal is for five years and discusses how he’d like to buy AOL. I’d love to pick his brain on the future of Ask in a more detailed interview. It’s clear that he is shaking up a lot of things and it will be interesting to watch this breakup as it progresses for clues as to how the company will be run going forward.

Ad Age: You in the past have had a pretty good grasp on speculation. What do you think of the valuations being thrown around about a site like Facebook?

Mr. Diller: Those are not valuations based on anything fundamental; those are valuations based upon rather enormous hopes and dreams. Not that they won’t necessarily come true, but at this point, that’s what they are in terms of revenue and profits getting to the level that would sustain a very high asset value. … The physics would demand that this becomes more rational at some point, I think maybe sooner rather than later. But again, that’s a prediction based on nothing but hot air, to mix many different metaphors.

Ad Age: I can’t let you go without asking about Ask. Are you happy with how is doing?

Mr. Diller: We feel great. We’ve been able to grow queries second only to Google. We’ve increased retention, frequency. All the metrics for Ask are very good. Now we have a new five-year arrangement with Google on the sponsored listings that’s going to be very, very remunerative to us. Ask is going to be able to continue to innovate.