SMXLOMO 2007 – Search Marketing on Maps

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Marketing Speakers:
Alex Porter, Vice President, Location3 Media
Alan Beiagi, Director and GM, Mapquest
Michael T. Jones, Ciheif Technologist, Googl eEarth, Maps and Local

Alex Porter, Vice President, Location3 Media

Offshore Data Entry >>>Axciom, Infousa, Amacai >>>Search Engines Directories, IYPS, etc

How to incorporate into marketing? Directly submit to each engine for a free basic listing it results in an enhanced map listing.

ROI measurement:
Utilize call tracking
Employ trackable URL and coupons

Alan Beiagi, Director and GM, Mapquest

The next wave of Internet user growth will come from mobile and offline usage.

Creating experiences – friend is in Denver, you decide to get a ticket to tonight’s playoff tiebreaker. Only 15% of 233M cell owners use data services. 85% of the market to go!

Search for your destination, get directions, find parking, watch video of player interview, etc.

Is this reality? All of this is already possible but you have to reach 30 different web sites. Mapquest.

Michael Jones, Google

Showed maps, API and other ideas, visit Google Maps Mania – talk about an example he asked to stay in the circle.

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