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SES San Jose 2007 Day 4 – Wikipedia, Social Media & SEO

Detlev Johnson, VP, Director of Consulting, Position Technologies
Search Engine Marketing Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital Enterprise Marketing, Comedy Central

Neil Patel

Why Wikipedia?
Authority links

What not to do?
Link Building
Add Biased Information
Delete Accurate Information
Break Community Rules

They spammed. Wikipedia – Elephant population triples example

Don’t be a dick – page on Wikipedia

Develop a reputation as an editor
– Add information first, links second
– Follow the notability rule

Add images

Use other wikis…

Jonathan Hochman – Jehochman on Wikipedia

Edited Search Engine Optimization article, then it got featured

Wikipedia article can outrank the front page.

Digg is great, but it’s

Wikipedia traffic is far larger than Digg traffic

Google ip address blocked. Wikiscanner can tell what networks edited what

Don Steele, Comedy Central

Traffic volume success in SEO make wikipedia a vital channel.

Our content is highly referenced and referred on Wikipedia and Comedy Central gets a lot of traffic.

What we don’t do…

We don’t change our brand perception.

Stephan Spencer, Netconcepts

Getting your edits to Stick

You need history and street credibility.

Incorporate content edits when adding a link. It makes it harder to revert your edit.

Getting Your Edits to Stick

Add your links within References rather than External Links.

Creating New Entries – Much harder.

Participate through the talk page.

AFD and speedy delete are bad.

Mainstream media articles are preferred

Friends Social Network

Internal politics, reversion wars, ego trips, indiscriminate removal of commercial content

2 thoughts on “SES San Jose 2007 Day 4 – Wikipedia, Social Media & SEO

  1. SES San Jose Coverage Roundup – August 23, 2007…

    Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the fourth day of SES, taking place on August 23, 2007. If I missed any, please add a comment below…….

  2. I just wanted to say thank you to the panelists for this session (maybe they will see this :)) It was a very insightful and I cannot wait until I get my first 500 edits up *wink … where is the coffee! (just joking – but did learn a great deal.. thank you!)

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