SES San Jose 2007 Day 2 – AOL Mobile Search Lunch

Marketing Keynote Speaker Senior Product Manager Farhan Memon discussed the recent launch of AOL mobile search over a special lunch session. I was impressed by his presentation.

One thing that is quite clear is that they clearly get that mobile search is about leveraging data from other traditional web properties (which AOL has plenty of) and for this reason, I now wish to learn more about their offering and plans. Presently, they get ads from a combination of Ingenio and Third Screen Media a recent acquisition. It’s unclear what causes which ad type to show up when.

Afterwards Farhan and Scott Knowles, Senior Program Manager said they’d follow up with me in more detail, I look forward to learning more about the offering.

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  1. Search Engine Land: News About Search Engines & Search Marketing - August 21, 2007

    SES San Jose Coverage Roundup – August 21, 2007…

    Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the second day of SES, taking place on August 21, 2007. If I missed any, please add a comment below…….

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