Marketing Keynote Speaker Senior Product Manager Farhan Memon discussed the recent launch of AOL mobile search over a special lunch session. I was impressed by his presentation.
One thing that is quite clear is that they clearly get that mobile search is about leveraging data from other traditional web properties (which AOL has plenty of) and for this reason, I now wish to learn more about their offering and plans. Presently, they get ads from a combination of Ingenio and Third Screen Media a recent acquisition. It’s unclear what causes which ad type to show up when.
Afterwards Farhan and Scott Knowles, Senior Program Manager said they’d follow up with me in more detail, I look forward to learning more about the offering.