6 Reasons Google Did Not Need To Acquire Feedburner

Congrats to all the people I know at Chicago based Feedburner on the now official Google acquisition, but in all reality this deal didn’t have to happen! Let’s see why…

1. Google had already acquired the color orange when they bought Blogger!

2. Feedburner’s symbol is fire, which some folks relate to hell. If you believe this, Google will actually be acquiring evil.

3. Eric Olson of Feedburner (along with Frank Gruber and others) organizes Techcocktail, a tech community quarterly networking party in Chicago. Google could come to Chicago and throw a party all by themselves!

4. Google already had all of Feedburner’s IP because Rick Klau, VP of Publisher Services uses Gmail and Google Docs & Spreadsheets for all business deals! (Second source: talk at ABA TECHshow2007)

5. Google already has had adsense for feeds for a long, long time.

6. Once Google has access to the keys of legitimate RSS sources it will be able to determine the original source blog if it is using a Feedburner feed. When combined with Google Blog Search, Google could likely better control splogs in it’s blog search index which will reduce (MFA) made for Adsense site revenue!

Hey what is done is done though, I hope that funding for many more Chicago startups is now available!

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