Illinois Sues SMS Text Message Spammers

January 28, 2007
Filed Under Customer Experience, Mobile / Cell / LBS / SMS, Mobile Search Marketing |

A surprisingly very lightly reported news story talked about the dark side of SMS, text spammers. Illinois Attorney General Lisa Madigan recently filed a federal lawsuit against a pair of Florida SMS spammers who sent 5 million unsolicited text messages!!!

Increasingly I’m seeing a consumer backlash against untargeted SMS messages. We’ve trained people to search for the past ten years. The quicker we migrate to a search oriented mobile society from a mainly SMS based one, the better the customer experience will be!




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