Dell opened a “blog”. I put blog in quotes because: It has moderated comments, no trackback ability and has numerous posts that are product pushes.
Here is what they should have done, one post admitting to mistakes of the past, saying we want to change, we want to listen and left it alone for like at least a week and let comments roll in. Then let those comments dictate what gets talked about next. Corporate blogging is about listening not PR. You must hire extremely senior, dynamic, highly skilled and understanding people with diverse experiences in life and a passion and understanding of process refinement for these roles. That would have gotten respect from the blogosphere. Rick Klau has a nice post on the topic of feedback.
Late last month, I purchased a new Dell, here is my unbiased review of it so far. It was written a week ago as a public service to both Dell and the blogoshpere. Maybe blog search engines need to reward those types of posts more, what do you think?