Comcast Still Running Untargeted Ads

Earlier this month, I wrote about Comcast serving up poorly targeted ads. They still haven’t fixed it. Are they listening to customers?  

Yes.com Tells You the Song on the Radio

It would have been so cool if they had things like this when I was a kid. I know what some of you are saying, “Dave, they do have stuff like this and you still are a big kid!” Well my youthful appearance aside, the concept of yes.com is certainly neat. Hear a song and know [...]

ad:tech Chicago 2006 – Developing an Integrated Local Media Strategy

Warren Kay – Yahoo!
Fred Lebolt – Chicago Sun-Times
Shawn Reigsecker, Founder and President, Centro
Marc Barach, CMO, Ingenio, Inc.
Local based online advertising will likely mirror offline advertising; becoming 1/3 of all spending over time.
Fred Lebolt – Integration must occur before local and then integrated local. Most have not begun the integration process. Audience targeted delivery.  F+B+M = [...]

ad:tech Chicago 2006 – Mobile Marketing Ecosystem: Framing the Market and the Value Chain

The one that is clear to me is that the mobile marketing space has more questions than answers.
Panel:
Peter Fuller – Founder and Managing Partner, i-Jump
Courtney Jane Acuff, Associate Director, Denuo
Numerous doors of entry:
Reaching consumers:
SMS (text messaging)
WAP (wireless web)
MMS (multimedia)
WAP banners
Video
Starstar dialing (new data dialing service)
Wireless web – about 5% using it currently.
Rich brand experience coming [...]

Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism

Frederick Marckini, iProspect
You tube is a search engine you can search using keywords.
Estimates Youtube is getting more reach than Myspace, estimated to be worth $600 Million
How we search where we click. There is no paid or natural.
Tabs are pre-empting search. You need to be in all of the tabs. 4x the reach with number one [...]

ad:tech Chicago 2006 – Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish

Moderated by Dave Friedman, president, Avenue A | Razorfish Central region
Denise Chudy, Google
Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish
This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and positive energy in [...]

ad:tech Chicago 2006- Warm and Cozy SEO

I had taken notes about this session but Lee Odden’s notes had a much more detailed description of the events, so I encourage you to read Lee’s blog entry on this session. Way to go Lee.

ad:tech Chicago 2006, Blogging, RSS, Podcasting, Vidcasting

Brian Bloom – Liggett Stahower
Heather Stefick – Hentel – Duck brand duct tape
Michael D. Moore – Director – Purina Interactive
Robert Claypoole – Product Director – Vistakon
Moderator: Henry Copeland, CEO, Blogads.com
Heather: Duct tape was invented in World War 2. Used afer the war and use spreads to this day. Fun, Friendly, Helpful, Imaginative. Expand market to tech-svvay [...]

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