Earlier this month, I wrote about Comcast serving up poorly targeted ads. They still haven’t fixed it. Are they listening to customers?
Archive | July, 2006 
ad:tech Chicago 2006 – Developing an Integrated Local Media Strategy
Warren Kay – Yahoo! Fred Lebolt – Chicago Sun-Times Shawn Reigsecker, Founder and President, Centro Marc Barach, CMO, Ingenio, Inc. Local based online advertising will likely mirror offline advertising; becoming 1/3 of all spending over time. Fred Lebolt – Integration must occur before local and then integrated local. Most have not begun the integration process. [...]
ad:tech Chicago 2006 – Mobile Marketing Ecosystem: Framing the Market and the Value Chain
The one that is clear to me is that the mobile marketing space has more questions than answers. Panel: Peter Fuller – Founder and Managing Partner, i-Jump Courtney Jane Acuff, Associate Director, Denuo Numerous doors of entry: Reaching consumers: SMS (text messaging) WAP (wireless web) MMS (multimedia) WAP banners Video Starstar dialing (new data dialing [...]
Making Search Even More Efficient! Increasing Your Search Ranking Via PR and Search as a Branding Mechanism
Frederick Marckini, iProspect You tube is a search engine you can search using keywords. Estimates Youtube is getting more reach than Myspace, estimated to be worth $600 Million How we search where we click. There is no paid or natural. Tabs are pre-empting search. You need to be in all of the tabs. 4x the [...]
ad:tech Chicago 2006 – Disruptive Technology for Fun and Profit, Sponsored by Avenue A | Razorfish
Moderated by Dave Friedman, president, Avenue A | Razorfish Central region Denise Chudy, Google Marc Stephens, Michael Miller, Bruce Woolsey – Avenue A | Razorfish This session was awesome in that they just took questions from the get go and it was a confident and free flowing session with a lot of progressive thought and [...]
ad:tech Chicago 2006- Warm and Cozy SEO
I had taken notes about this session but Lee Odden’s notes had a much more detailed description of the events, so I encourage you to read Lee’s blog entry on this session. Way to go Lee.
ad:tech Chicago 2006, Blogging, RSS, Podcasting, Vidcasting
Brian Bloom – Liggett Stahower Heather Stefick – Hentel – Duck brand duct tape Michael D. Moore – Director – Purina Interactive Robert Claypoole – Product Director – Vistakon Moderator: Henry Copeland, CEO, Blogads.com Heather: Duct tape was invented in World War 2. Used afer the war and use spreads to this day. Fun, Friendly, Helpful, [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
