Someone asked me this morning why posts with lists do better on Digg? It’s a good question. I myself have worked for considerable time on many posts I thought were deep, profound and interesting only to see them go nowhere.
Sometimes the post combines other elements like artwork.
My favorite graduate school professor, James Schrager of the Chicago GSB, always preached conciseness in his entrepreneurship class so that executives and people funding your startup can understand it consistently. It makes things easier to digest. Especially if the concept is new to a person which is frequently the case as you stumble upon a random blog.
That’s why executives are like blog readers, yet most executives don’t read blogs, interesting contradiction, isn’t it?