Details here. Looks like another acquisition that wasn’t integrated well.
Month: February 2007
Jumptap Gets Injection from WPP Group
Goobile had a write up about it.
WPP had more on the release here. This is an extremely interesting investment from an untraditional source. Time will tell what is means fully.
Highlights From Google’s Earnings Call This Week
Eric Schmidt stated (I’m loosely quoting here) that – mobile click through rates exceeded that of traditional search.
Jonathan Rosenberg stated that they were working on a “CMO dashboard”. This the kind of thing I used to build at BlackRock – it’s one of my visions for this industry. There is such a long way to go and other data sets to crystalize.