At last week’s Internet Retailer conference, Chris Saito, Senior Director of Yahoo! Shopping, announced the soft launch of Yahoo!’s new shopping blog. During the conference I saw a few examples of interesting blogs driving sales or people planning to launch blogs (my favorite was a company that found a customer that had blogged about various […]
Archive | June, 2006
Site Search: The Web’s In-Store Merchandising Tool – 20-40% of online shoppers use search to find products (Forrester) – 47% of searchers give up after one search Insight: Users don’t care about searching, they care about finding. As such, search is one part of a “findability system”. Certain domains tend to be more searchable like […]
So far this month there have been two noteworthy pieces written about click fraud and related issues. Dallas Mavericks owner Mark Cuban blogs that click fraud is “FAR greater” than imagined. Quite an interesting read and one coming from a wealthy Internet pioneer to boot. It’s clear that he has a strong opinion on this subject. […]
Who is David Dalka?
David Dalka (twitter) is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a motivational business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in business publications like
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