Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour

I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about [...]

Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead

As you likely already know, David Meerman Scott and I have a lot in common. We both  started our careers in the bond market  and spent considerable time organizing and marketing financial market data to various audiences. Who knew we also shared a passion for music? David Meerman Scott actually maintains a database of the [...]

Jim Sterne On His Book Social Media Metrics

Jim Sterne is a unique person in the interactive space. He cares not only about the multitude of marketing strategies, measurement and tactics, but the success of the people. Jim has been helpful to me in ways that are too long to list here and has cared more about the status of certain issues in [...]

Search Engine Strategies New York City, San Francisco & Chicago 2010 Session Pitch : Home Page Title Tag – Hot or Not?

The following session was submitted to Search Engine Strategies in January, 2010.  Hope you enjoy it. Home Page Title Tag – Hot or Not? Moderators: David Dalka and either Mike Grehan, Greg Jarboe or Stewart Quealy The first thing one learns about search engine optimization is about the importance of title tags, especially the home [...]

Bryan Eisenberg’s 21 Secrets to Top Converting Websites

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. [...]

Twitter, Revenue Models and Venture Capital

I love it when Michael Arrington takes off the here’s the tech of the day hat, takes the gloves off and talks about the real issues (more, more!), like he did that today with his post Twitter and The Revenue Dilemma. I wrote about potential business models for Twitter about a year ago, it generated [...]

No Amount Of Paid Lobbyist Dollars Can Prevent Content Revolution

Brian Solis checked in with a guest post on TechCrunch this morning regarding the disclosure debate. To be clear, it’s a thoughtful post and I don’t disagree with anything materially in what was said. So why write about this? I find the entire conversation to be 100% completely unnecessary. First a story. When I was [...]

BMA B2B Marketing Conference, Google’s Sam Sebastian, Director, Local & B2B Markets

Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask [...]

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