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Running the Gauntlet 3d

Jeffrey Hayzlett Book Interview – Running the Gauntlet : Essential Business Lessons to Lead, Drive Change, and Grow Profits

by on November 29, 2011 in Branding/Buzz/Viral, Change Management, Leadership, Social Media

In the highly anticipated follow up to The Mirror Test, Jeffrey Hayzlett now brings us Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits due from McGraw-Hill in January 2012. Over the past few years I’ve gotten to know Jeffrey, he’s certainly a unique bird. He’s engaged me not only on [...]

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Twitter Gate – Buy More Twitter Followers Free Instantly – Business Marketing Strategy Implications?

by on August 3, 2011 in Business Strategy, Change Management, Social Media, Web Analytics

This week there are stories raging in political circles with allegations the Newt Gingrich (or more likely his Internet strategists) bought or acquired Twitter followers. Seeing a concept I’ve seen whispered in the back of the room at Internet conferences being discussed in a broad and general way in Time magazine makes one wonder if [...]

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Stanley Cup Parade User Generated Content : Boston Bruins Edition

Stanley Cup Parade User Generated Content : Boston Bruins Edition

by on June 19, 2011 in Social Media

Photo by Flickr user rnpract. Congratulations to my blogging counterparts in Boston! The Boston Bruins Stanley Cup parade user generated content bonanza is underway! As you know last year the Chicago Blackhawks won the Stanley Cup and they had a parade. I went downtown for the spectacle of madness. I was overwhelmed not only by [...]

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Everything I Know About Marketing I Learned From Google : Aaron Goldman Book Blog Tour

by on August 30, 2010 in Chicago, Entrepreneurship, Search Engine Marketing, Search Engine Optimization, Social Media

I’ve known Aaron Goldman since 2006 and he stands out as someone who has made himself accessible and friendly in the search engine community. Every few months we share a conversations about what we are both up to and aspire to, it is always fun. Aaron has encouraged me to continue evangelizing my message about [...]

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Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead

Interview: David Meerman Scott On Marketing Lessons From the Grateful Dead

by on August 30, 2010 in Search Engine Marketing, Social Media

As you likely already know, David Meerman Scott and I have a lot in common. We both  started our careers in the bond market  and spent considerable time organizing and marketing financial market data to various audiences. Who knew we also shared a passion for music? David Meerman Scott actually maintains a database of the [...]

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SocialMediaMetrics-Sterne

Jim Sterne On His Book Social Media Metrics

by on July 8, 2010 in Social Media, Web Analytics

Jim Sterne is a unique person in the interactive space. He cares not only about the multitude of marketing strategies, measurement and tactics, but the success of the people. Jim has been helpful to me in ways that are too long to list here and has cared more about the status of certain issues in [...]

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Search Engine Strategies New York City, San Francisco & Chicago 2010 Session Pitch : Home Page Title Tag – Hot or Not?

by on January 29, 2010 in Change Management, Google (GOOG), Microsoft (MSFT), Search Engine Optimization, Social Media, Yahoo! (YHOO)

The following session was submitted to Search Engine Strategies in January, 2010.  Hope you enjoy it. Home Page Title Tag – Hot or Not? Moderators: David Dalka and either Mike Grehan, Greg Jarboe or Stewart Quealy The first thing one learns about search engine optimization is about the importance of title tags, especially the home [...]

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Bryan Eisenberg’s 21 Secrets to Top Converting Websites

by on December 7, 2009 in Search Engine Marketing, Search Engine Optimization, Social Media, Web Analytics

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session: 1. They Communicate Unique Value Propositions & Unique Campaign Propositions 2. They Make Persuasive & Relevant Offers 3. [...]

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