Techcrunch had an earlier article. At $6 Billion or $66.50, an ~85% premium over the previous days selling price that creates a price to earning rating of around 52, many people would consider this to be overpayment. With approximately $26 Billion in the bank that shareholders consistently complain is underutilized, it is more likely insurance [...]
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SES Chicago 2006 – Day 1 – Advertising in Social Media
Gary Stein, ammomarketing.com Why Social Media? Three Wrong Reasons Two Right Ones (plus one bonus concepts) – Obvious and Wrong Reason #1: That’s Where the People Are – Minority of consumers read blogs, blog, podcast, have a Second Life avatar, etc. – Most businesspeople are not tuned into Web 2.0 – Obvious and Wrong Reason [...]
US Cellular Ads Using Google Maps
The Chicago Suntimes had an interesting banner ad Friday. When clicked it led to a domain registered on September 7the, chicagosbestwireless.com, with Google Coupons. It would be interesting to see how well this campaign does. The ad is interesting to me as I’ve recently been thinking about changing celluar/wireless phone providers.
Scoble You’re Cracking Me Up!!!
The other day Scoble posted about how video blogs are superior to text and I disagreed. Well two days later he posts this gem about Yahoo!’s announcement today about slightly lower earnings due to lack of realization of projections and guidance. (Maybe they should take Progressive Insurance’s stance and not give guidance, now there is [...]
Future CEO Hired Outside of Industry
In a smart move, Ford hired outside it’s own industry for it’s next CEO. Imagine that, hiring someone for their knowledge and competencies, realizing that fresh perspectives are necessary to lead in a different way and solve unique and complex problems. Great article and a better decision. Are you listening search engine and interactive marketing leadership and [...]
Contact #2300 – Contextweb CEO Anand Subramanian
Anand and I recently shared a great conversation. Contextweb’s ContextAd is the only true REAL-TIME marketplace for buying and selling ads using patent pending Contextual Targeting technology (Patent Publication No.: US-2002-0123912-A1). You can learn more details here. Anand is extremely interesting to talk to and I appreciate his views on a wide variety of issues. [...]
Wall Street Journal Says Google “Stumbles” in Video
Today’s Wall Street Journal has an awesome article about Video ads and discusses MSN’s early dominance. The article states: “MSN’s early success positions the portal to benefit from the explosion in online video advertising now under way. It also raises questions about Google Inc.’s ability to maintain its stranglehold on Internet advertising.” “Advertisers say there [...]
Comcast – Poor Interactive Ad Targeting Leads to Low Satisfaction
I recently have been seeing alot of interactive ads for Comcast Broadand Internet – $19.95 for the first six months. Well, when you are paying more than that and already using their ISP, why would they show you an ad showing that they don’t value current customers? Why wouldn’t you block these ads to you [...]
Who is David Dalka - Twitter: @dalka
David Dalka is a digital business strategy professional experienced in realigning organizations to capture customer demand while improving margins. David is a business keynote speaker providing customized business strategy services and corporate executive retreats. David has been cited in the following business publications
