Archive | Change Management RSS feed for this section

Earthquake User Generated Content : Lessons for Digital Marketing Strategy

Last month I watched the coverage of the Christchurch, New Zealand earthquake with amazement. When looking over the list of major earthquakes since 2005, it was the first with heavy damage to occur in a wealthy nation with lots of digital devices since the dawn of Youtube and user generated content(UGC) ability to share on […]

Read full story Comments { 1 }
porters

Brand Marketing Channel Strategy Misfortune : Porters of Racine

Porters of Racine was founded in 1857 providing furniture of distinction well before Abraham Lincoln was President of the United States. My understanding of the history is that fine furniture was brought into port of Racine, Wisconsin and that people traveled from across the Midwest to Porters of Racine to purchase fine furniture. Fast forward […]

Read full story Comments { 18 }

Local Search Marketing Keyword Content Strategy: Porters of Racine Appendix

While doing research for my Porters of Racine post in Google’s keyword external, I noticed that the keyword sets were large and that the keyword data for Kenosha furniture, Milwaukee furniture and Wisconsin furniture had interesting attributes. These keyword sets were not changed except to remove any query with the term terms implying outdoor furniture […]

Read full story Comments { 3 }

Search Engine Strategies New York City, San Francisco & Chicago 2010 Session Pitch : Home Page Title Tag – Hot or Not?

The following session was submitted to Search Engine Strategies in January, 2010.  Hope you enjoy it. Home Page Title Tag – Hot or Not? Moderators: David Dalka and either Mike Grehan, Greg Jarboe or Stewart Quealy The first thing one learns about search engine optimization is about the importance of title tags, especially the home […]

Read full story Comments { 0 }

Marketing Channel Business Strategy Reallocation Management: Where Are You?

The other day Google (GOOG) had it’s earnings call, Google stated that a primary agenda for 2010, in addition to mobile, was display advertising. Yes, you read that right, display advertising.  Display? Yahoo 2.0? After the call one had to think about how non-targeted and potentially wasteful advertising spend could potentially be harmful to corporate […]

Read full story Comments { 4 }

BMA B2B Marketing Conference, Google’s Sam Sebastian, Director, Local & B2B Markets

Sam announced in a public forum for the first time that I’ve seen search as a leading economic indicator. I have long dreamed of this prospect from the moment I first saw Google and combined it with my previous background in instituational financial services. I’m excited about this development and would like to openly ask […]

Read full story Comments { 0 }

Professor Eric Clemons: Time for Some New Senior Vice Presidents?

Danny Sullivan made a great reply to this Eric Clemons’ previous post on TechCrunch today. As you know, I’ve been pretty quiet here on my blog lately. I’ve been busy on the phone, organizing speaking, planning a book and talking to people about really changing the world either as an executive and/or as a consultant […]

Read full story Comments are closed