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Jeffrey J. Fox on the Future Transformative CEO

Recently, I had the great pleasure of hosting a podcast with Jeffrey J. Fox on Total Picture Radio. Over the years, Jeffrey’s books have been a tremendously positive influence on me.  He did the crisp and clear short book to perfection before it became fashionable and without losing meaning.  As I study the book business […]

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Suddenly in Charge by Roberta Chinsky Matuson

Suddenly in Charge : Roberta Chinsky Matuson Book Interview

Recently I read Roberta Chinsky Matuson’s Suddenly in Charge: Managing Up, Managing Down and Succeeding All Around(Niocolas Brealey). Really unique book, especially the managing up part, as I’ve never seen extensive writing about that issue previously. Insightful stuff. Roberta was kind enough to grant an interview. In the chapter on Office Politics you mention the […]

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Harvey Mackay Book Interview : THE MACKAY MBA OF SELLING IN THE REAL WORLD

Last year Harvey Mackay visited Chicago for a media tour for his previous book last year and I got to travel from media outlet to media outlet with him for a day as he did so. The experience would be hard to describe beyond that it will never be forgotten as long as I live […]

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Alan Weiss Million Dollar Referrals

Alan Weiss Interview – Million Dollar Referrals Book

Alan Weiss has written over 45 books. Absorb that for a minute. That is a heck of alot of books. His latest is Million Dollar Referrals (McGraw- Hill). A timely title about one of the most unique marketing art forms, referrals. Why timely? With constant changes in media and the rise of new channels such […]

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Twitter Gate – Buy More Twitter Followers Free Instantly – Business Marketing Strategy Implications?

This week there are stories raging in political circles with allegations the Newt Gingrich (or more likely his Internet strategists) bought or acquired Twitter followers. Seeing a concept I’ve seen whispered in the back of the room at Internet conferences being discussed in a broad and general way in Time magazine makes one wonder if […]

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Earthquake User Generated Content : Lessons for Digital Marketing Strategy

Last month I watched the coverage of the Christchurch, New Zealand earthquake with amazement. When looking over the list of major earthquakes since 2005, it was the first with heavy damage to occur in a wealthy nation with lots of digital devices since the dawn of Youtube and user generated content(UGC) ability to share on […]

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