Archive | May, 2013

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Ted Matthews Interview : The Real Meaning of ‘Brand’ is Outstanding Culture

At the back of John Warrillow’s Built to Sell, I saw a book mentioned as a must read. That book is Brand : It ain’t the logo*. The asterisk stands for “It’s what people think of you.” This perspective matches and aligns with my own views quite closely. After a short chat with Ted Matthews […]

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