Why Earth Hour Was Lame

March 30, 2008
Filed Under Customer Experience |

Wow, we turn off some lights for an hour in some giant empty office buildings in downtown Chicago (which should be the case every night) and people lose their minds.

If people were truly energy conscious, wouldn’t they want these lights to be off in these empty buildings every night, all night? Wouldn’t that do something actually meaningful? Have we gotten to the point where the American media is so incapable of independent thought that a completely meaningless story like this gets way too much attention? It appears so.

It’ll be a real story when all of these empty office buildings have these lights completely turned off in the middle of the night, every night.

Why isn’t this the focus? It should be.

Others are even more critical of the event.

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