Chicago Tribune User Generated Content Pioneer Terrence Elijah Armour Passes Away

(Chicago Tribune photo of Terry Armour shaking Sam Zell’s hand by Charles Osgood / December 20, 2007)

The Chicago Tribune has communicated that Terry Armour has passed away. This is both sad and shocking as Terry Armour was so relatively young and full of life in every thing that he did. You can see how much he was loved by his coworkers and the public so clearly in the stories readers have told.

Chicago Blackhawks beat writer Chris Kuc discusses Terry’s universal appeal:

People knew him by sight, and if they didn’t, they instantly recognized him as soon as they heard his distinctive voice. And Terry enjoyed that. He relished being recognized and loved talking with people, whether he knew them or was meeting them for the first time. Sitting with Terry in the Stadium Club during a Sox rain delay would bring a steady stream of admirers by the table, ranging from celebrities to fans to concession-stand workers. It prompted me to once ask him, “Is there anyone you don’t know?” He said, “I don’t think so.”

These tributes are emotional and show his personality. But they miss his most under appreciated quality - encouraging interaction with people, listening to their thoughts and creating stories from these interactions. He lived user generated content long before the term was fashionable. My favorite experience with Terry was in 2003. I had breakfast with a friend and his column that day asked for people to send in thoughts on their favorite horror flick of all time. I jokingly said to my friend “Cubs NLCS Series 2003″ (the year of Steve Bartman). My friend said, “You should email that answer in to Terry”. What you see below is the email thread (read it from the bottom up) where he eventually joked that I was trying to take his job!

Date: Mon, 20 Oct 2003 16:54:21 -0500 [10/20/2003 05:54:21 PM EST]
From: “Armour, Terry” <TArmour@tribune.com>
To: Me
Subject: RE: Favorite horror flick
Headers: Show All Headers

jeez, what are you trying to do, take my job? funny stuff. i’ve got to get
the sequel stuff in there, too.

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:52 PM
To: Armour, Terry
Subject: RE: Favorite horror flick

Finally, you already know that there is a sequel in the making…FOR
SURE…you just have no idea when or where it will appear on your screen…

OK, that’s it, I’m done with that, it’s taken it’s full course.

Quoting “Armour, Terry”:

boom shakalaka, thanks d……..

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:42 PM
To: Armour, Terry
Subject: RE: Favorite horror flick

“Why create fiction when reality is far more frightening?”

(just so you have my reasoning down)

Quoting “Armour, Terry”:

ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha…..dude, this rocks. you
made it. you will be in on sunday. christ, that’s pretty effing funny.

—–Original Message—–
From: Me
Sent: Monday, October 20, 2003 4:36 PM
To: Armour, Terry
Subject: Favorite horror flick

Cubs NLCS Series 2003

The article which he eventually printed that I can’t seem to find online (maybe the Tribune can help out) but I remember it saying “Let it go, Dave. Let it go.” as a mocking reference to the Cubs and Steve Bartman. That friend who asked me to email Terry still says “Let it go, Dave. Let it go.” to me about things all the time! It’s my most personal interaction with Terry, but it’s where I noticed how he turned to others to create user generated content. I noticed this pattern of user contributions in so many of his future articles. So my friend, I thank you for your contributions and let you go onto that great newspaper in the sky…

San Francisco Bay Area Rapid Transit Commission Increases Nightly and Weekend Service in 2008

I’m planning an upcoming trip to San Francisco and I was startled by the massive difference in both service level and tone between BART and the CTA. As you likely know, the CTA here in Chicago is threatening major service cuts and fare increases($1.75 to $2.25 with transit card):

Due to insufficient state funding, the CTA will be forced to raise fares and eliminate service on January 20, 2008.

The CTA will eliminate 81 of its 154 bus routes; lay off more than 2,400 employees; and raise fares to record levels. In addition, with more than 700 fewer buses operating due to the bus route eliminations, the CTA will close three of its eight garages. Service on the remaining routes will be provided by other locations.

The CTA is fighting for funding to avoid these cuts. Contact your state legislators and tell them how important mass transit is to you. Go to SaveChicagolandTransit.com for more information.

Meanwhile, San Francisco Bay Area Rapid Transit Commission (BART) is scheduling a 33% increase in service while increasing fares a nominal amount (about 5%):

“Just as everyone is winding down with their holiday gift giving, we’re going to deliver our customers a goody bag of great service,” BART Board President Lynette Sweet said. “We hope our plans for richer service will put a big smile on the faces of all our 360,000 weekday riders.”

Starting January 1, 2008, BART riders will see enhanced service including:

More trains, more often after 7 p.m. Monday-Saturday & all the time Sunday

Double the trains to most stations on the San Francisco International Airport (SFO)/Millbrae extension

Faster commutes times and direct service from Millbrae to downtown San Francisco

Earlier start time for train service to SFO

33% SERVICE INCREASE MEANS MORE TRAINS, MORE OFTEN
The new schedule change will mean more frequent service after 7 p.m. Monday through Saturday and all the time on Sunday. During this time period trains will run every 15 minutes instead of every 20 minutes.

“That’s a 33% increase in service,” BART General Manager Dorothy Dugger said. “We’re extremely excited to be able to offer the same frequency of service at night that our customers currently enjoy during the day. This will be a boon for drivers who are becoming increasingly frustrated with nighttime and weekend traffic jams. We have plenty of parking during this time, giving people a greater incentive to avoid the traffic tie ups, save the environment, jump on BART and enjoy a hassle-free ride.”

FASTER, MORE FREQUENT SERVICE ON SFO AND MILLBRAE LINES
Starting January 1, the popular Pittsburg/Bay Point (Yellow) line will begin serving SFO at all times while the Richmond (Red) line will go directly into Millbrae Station starting January 2 (January 1, BART will run on a Sunday schedule). This means that commuters going from Millbrae to downtown San Francisco will see a six-minute (16%) drop in their travel time.

Which region is truly more green? Which region is more focused on quality of life? It’s amazing how two similar web sites in terms of function can send such massively different messages, isn’t it?

ReadWriteWeb’s 2008 Web Predictions

A nice list of the things related to search that might affect you next year.

Many of my thoughts are contained here and I’m kinda busy lately, so linking to this post will serve as a proxy.

I hope your 2008 is most outstanding and prosperous!!!

Techcrunch Announces Tech President Poll

Michael Arrington announced his Tech President Presidential Primary Poll. So research the candidates - you know actually spend some time educating yourself on the issues like the national debt - then and only then should you vote here.

Analysis: Smart move for Mr. Arrington. This will put focus on not only tech issues, but broaden the Techcrunch base of readership most likely. The alternative media continues it’s increasing role in our society. Good luck to Michael with the project. Just remember that all of those Chicago ip addresses have the historical right to vote more than once as do the dead.

Tmobile Coverage Map Presently Inaccurate in Chicago

I presently can not get a good signal at my residence, yet Tmobile is showing an inaccurate map my area saying the coverage is the best they have. Well let me tell you, I’ve missed calls where the phone has not rung at all in the past few weeks - that is not excellent coverage or 5 bar signal strength.

I’d like to see this problem fixed by Tmobile preferably (or the map updated) no later than December 28, 2007.

The address is 1000 West Roscoe, Chicago, IL 60657 (Roscoe and Sheffield)

Some Outstanding Blog Posts…

Andrew Shotland has a nice post on Google Trends Works for SEO…I think hot trends might even be better in certain cases , it’s certainly a thought provoking post that caught my attention and worth some experimentation - it might even prove successful at your next tea party!

Rich Skrenta is doing some interesting blogging lately. Be sure to check out his post Pagerank Wrecked the Web.

Bill Slawski, published an extensive Google patent from 2003, entitled Google Patent on Anchor Text and Different Crawling Rates.

Michael Gray wants Matt Cutts to talk.

And finally Shoemoney wants to know why Yahoo! is asking him to check credit card numbers for validity…

Snowy Chicago Blogger Brunch

Several Chicago area bloggers, including Joi Podgorny, Liz Strauss and Jean Russell joined out of town visitor Tara Hunt for some breakfast grub at Over Easy where the delightful server Gwen brought us quite tasteful helpings quite flavorful food!

Though I’ve exchanged many emails with Tara before, I had never met her in person. After the meal we chatted and did some shopping. It was really nice talk to Tara as our conversation was focused and introspective - the kind of conversation that makes both people better for it, it was fun. Great fun with everyone chatting about things they are working on and things they want to achieve in 2008 and beyond.

Thanks to everyone who came out on a snowy Chicago morning (and those who didn’t) for some blogger bonding! May many future trackbacks take place…

Tara and Joi are fans of the site Ma.gnolia, is anyone else out there a big fan? I might have to try it out.

Medio Systems Expands Mobile Search Marketing to Europe

I received this form Medio Systems late last night:

Medio Systems, Inc., the leading provider of mobile search and advertising solutions, today announced the availability of its performance-based Medio MobileNow™ Ad Network to advertisers and mobile publishers in the UK and beyond. A component of Medio’s complete mobile search ecosystem, the ad network maximises the latent potential of the mobile phone by targeting mobile consumers with relevant, pay-per-click ads. With the incorporation of search-based advertising in 2008, Medio MobileNow will create additional revenue streams for mobile operators, publishers and other off-deck mobile properties while offering advertisers even more targeting precision through highly relevant ad messages based on consumers’ search queries.

The Medio MobileNow Ad network has been live in the United States since its launch in March this year. The expanded network has already begun to serve ads for advertisers in the UK , Germany , France , Spain , Australia and South Africa , achieving conversion rates of up to 15% with access to over 100 million page impressions per month across an international network of publishers.

Notice that last reference, it talks about potential. This Business Week article questions the growth rates of the mobile advertising industry not reaching projections, likely due to carrier friction rather than the lack of actual potential. This is why my recent endeavors have focused on local, traditional Internet and other spaces, it appears the will to bring in the needed financial services backgrounds to take mobile search and advertising to the next level just isn’t there right now. Not because they don’t need it to go to the next level, but more likely that they can’t afford the eventual differentiation luxury under current burn rates.

Scoble Leaves Podtech for ????

Techcrunch is reporting that Robert Scoble is leaving Podtech in mid-January. This is something that was kind of obvious for a while with his seperate branding of the Scoble show.

Interesting to see where he will go next. Based on his Facebook update today, I’m going to have some fun and assert it might be a new gig at Saturn, instead of Fast Company.

Good luck to you Robert!

Ask Launches AskEraser

Ask.com today officially announces AskEraser. What’s AskEraser?

When enabled by the user, AskEraser completely deletes all future search queries and associated cookie information from Ask.com servers, including IP address, User ID, Session ID, and the complete text of their queries.

An AskEraser link is featured prominently in the upper right corner of the Ask.com homepage and search results pages – clearly and constantly indicating to the user that their search activity will be ‘erased’ from Ask.com servers. AskEraser remains ‘on’ for searches conducted across Ask.com’s major search verticals: Web, Images, AskCity, News, Blogs, Video, and Maps & Directions - and can be turned ‘on’ or ‘off’ by the user at anytime.

AskEraser is a switch that enables you to turn off tracking on Ask.com, it’s located in the upper right have corner of Ask.com…

Is this important? Yes. Will it convert users to Ask.com? Yes, but I don’t know when the tidal wave will occur.

What do you mean by you don’t know exactly when? What I mean is this an event driven asset that is likely to drive conversions of people when Google or another search engine has a larger data or privacy breach that creates considerable news. These types of things are almost guaranteed to happen in the future, but does that mean today or a decade from now? I can’t tell ya that. In the meantime, Ask.com should continue to build budget for evangelist assets to convert one new user at a time - using the concept of “not how many but who” as Seth Godin points out in his new book Meatball Sundae. Good luck to Ask with the effort.

Barry Schwartz has a nice write up as well at Search Engine Land.

Some people have questioned the ability to have both privacy and bookmarks, a comment on Andy Beal’s blog asks this question:

Allen Taylor Says:
Yes, and there’s another reason this isn’t such great news. In order to use MyStuff you have to turn AskEraser off, which brings up an important personal security question. What if I save a website to MyStuff? Will the query performed to find that website be erased when I turn AskEraser back on? It seems I have a choice: I can have privacy or I can have bookmarks, but I can’t have both.

Could someone from Ask, say Gary Price or Patrick, please clarify this issue by answering Allen’s question?

Matt McCall on Ray Kurzweil’s Accelerating Investment Returns and Black Swans

Matt McCall writes about his talk last Thursday at Ignite Chicago on the issues of Black Swan and on Ray Kurzweil’s theme of accelerating returns. The Powerpoint of Matt McCall’s speech is here.

Quick points:
– a Black Swan is 1) a rare event, 2) with high impact, 3) that is hard to predict (pattern attributed post event)* examples include 9/11, stock market crashes, discoveries like Penicillin, start-ups (eBay, etc)
– most of mankind’s development has been driven by black swans (unstructured randomness) — black swans key in driving big entrepreneurial successes (payoff inverse to predictability)

Speaking of Ray Kurzweil, a few months ago he was in Chicago for Transvision 07, I had a chance to sit down for a chat with Ray at that time (scroll to the bottom for the podcast), but I’ve had some problems with my Wordpress audio software that I fixed over the weekend. My apologies to both Ray and his many fans for the delay.

Ray Kurweil talks about some of the following:

hedge funds

reading device for the blind

dietary supplements

his newsletter and web site

by the late 2020’s artificial intelligence eventually matching the ability human brains

becoming non-biological

seeing the intersection of artificial intelligence and biology

the ability to track history and information to create predictive models and time device introductions properly

exponential growth

his passion for ideas

developing his own treatment solution for type II diabetes

health and biology has not become information technology

pocket computing technology to help the blind with OCR readers

Second Life’s potential and indication of things to come and his breakfast with Philip Rosedale

Second Life’s potential to be as real as real life

Ray Kurzweil Interview [10:34m]: Download

Microsoft Launches Mobile Advertising on MSN Mobile

Microsoft just announced the launch of mobile advertising on MSN Mobile.

I wish they would have given more details about the release instead of pointing us back to overly dated speeches on the mobile advertising subject. I would have expected to see more examples than just movie tickets.

Microsoft has the potential to lead this market with it’s array of assets if they are integrated in the right manner - see my post on Web 2.0 was NEVER a business strategy for ideas.

Maybe they will start a larger conversation on this subject once they see this post? We’ll see.

Michael Arrington’s Entrepreneur Post

Michael Arrington talked about entrepreneurs the second time around today. I think he should segment that audience further into dot com era and other era projects.

Generally speaking, experience counts for something. So you’d expect entrepreneurs who’ve been through the ups and downs of a tech startup to have an advantage over the newcomers. Or at least have an equal chance at success. But in fact the opposite may be true. A number of venture capitalists I’ve spoken with have said that too many “old guard” entrepreneurs are not being bold enough in their business decisions, and it’s hurting their startups.

Here in Chicago this is even more pronounced. There are a number of people who talk about amounts of funding they raised in 1999. They live off that first mover advantage. Why aren’t people judging each deal independently of the personalities involved?

SES Chicago 2007 : David Isenberg on Net Neutrality

I’d like to think thank Kevin Ryan for bringing in this speaker and challenging the audience to think about this issue. Marty has a great summary of the session.

My follow up question to Kevin is how can the SES community be best utilized to be an activist catalyst for this?

SES Chicago 2007 : Troubleshooting Dynamic Website

Moderator:
Anne Kennedy, Manager, Managing Partner, Beyond Ink
Speakers:
Laura Thieme, President and Founder, Bizresearch
Matt Bailey, President, SiteLogic

Begin Your Research Project:

URL Structure
Search Engine Indices
Current Rankings
Spider Activity (Net tracker gives great spider research…)
Determine Target Terms
Overcome technology, resource and/or political challenges
Index, Optimize
Monitor improvements

Your Page Titles: Are they Really Optimized?

Example: Wine racks (Pier 1)

Page title - is it right?

Dynamic versus static – do they need to be static? No.

Basic Optimization Tactics – keyword embedding

Home page title matters – a lot!!!

Relevant Page Title page, Footer – best first quick steps

Are pages titles enough? H1, H2, Intro optimized, URL optimized, page rank updated.

Hierarchy of a website – URL, how deep and often is the crawl?

What We Found

- We found minimum of 3 issues

- Additional reports and trending are important

When that isn’t enough?

Universal Search?

Update the robots.txt file to remove things.

Canonical issues, soft 404’s get it right!

301 redirects – are they still in place?

Matt Bailey, Sitelogic

IT for marketers

IT and marketing need to work together.

Robot.txt is the welcome mat to your house…

Redirects.

Use Webbug

Architecture – if you using JavaScript, it will not work properly

Duplicate content – avoid it!

Cannibalization problems

Legacy spam – invisible text links…

When Google finds pages though natural crawling, its’ better – Using Webmaster Central helps…

SES Chicago 2007 - Digital Shelf - The Search Marketing Opportunity for Packaged Goods (CPG)

Moderator:
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
Speakers:
Matt Wilburn, Senior Category Director, CPG, Yahoo!
James Lamberti, Senior Vice President, Search and Media, comScore, Inc
Dana Todd, Board of Directors, SEMPO
Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble

****************************************************************************

Everyone on this panel clearly put a lot of long, hard work into the concepts, thought and research into this panel and this blog post won’t do the great conversation the justice it deserves. It’s bleeding edge, this is fun and interesting stuff that will eventually transform the way consumers chose products and discover need brands that specifically meet their needs.

****************************************************************************

Does search help CPG? Comscore and Yahoo! provided the data for the SEMPO study.

James Lamberti, Comscore

The search marketing opportunity…100 million unique visitors in food alone, and babies

Who are these searchers? Average income, dramatically higher, 80% female

They enjoy cooking and entertaining.

Allergy sufferers are a prime underserved demographic. The opportunity to build brands via presences made through educational experiences.

Matt Wilburn, Yahoo!

Order of importance to searchers

- Information & Help

- Purchase Decision

- Promotion

- Company Website

Content matters more than a direct navigation. (I see a pattern developing here)

Consumers expect a digital shelf to be similar to a store shelf.

Out of stock, hard to find are issues.

Are you visible in paid and organic? Are you creating a nice impression?

Dana Todd, Sitelab

This is a compelling proposition. We believe in the promise of search for branding issues.

We need to think outside ROI. Back away from the spreadsheet. You need to get people thinking outside direct acquisition.

The first brand for cheese is on page three of the Google organic listings. Why?

Chinese toothpaste issue was a counter reaction to the ingredients article in Wired.

Develop problem and solution content.

If searchers are special, treat them as such!!!

End of session comments…

67% of searchers found a brand they weren’t aware of… (Kevin Ryan)

The term PPC is useless outdated and should be changed – Digital Point of Purchase? (Dana Todd).

Question by me in Chicago: Dana brought up the cheese in PPC and no brand organic terms, to use the Liz Strauss conversational blogging element, there are actually 10 posts on toilet paper on Technorati today, shouldn’t brand managers be engaging this, not only for the SEO benefits, but the innovation road map as well?

(all panel heads nod in agreement) Using the data during the planning process is the next frontier after this issue (which is still in the early days)…

This is certainly an area where the conversation will continue and evolve, it’s a challenging area due to the issues of massive change.

SES Chicago 2007 Day 2 - The Daily Search Socks

Danny Sullivan was sporting these ultra spiffy striped socks yesterday at Search Engine Strategies Chicago broadcasting the Daily Search Cast from the Webmaster Radio expo booth prior to his departure for Pubcon.

This raises so many questions, are these socks typical of the Daily Search Cast? What kind of socks will he be wearing today?

SES Chicago 2007 - Driving Local Sales with Internet Yellow Pages and Search

Moderator:
Charles Laughlin, SVP & Program Director, The Kelsey Group
Speakers:
Bruce Crair, President and Chief Operating Officer, Local.com
Scott Finholm, VP of Local Advertising Services, Marchex
Justin Sanger, Founder & President, LocalLaunch!
Tobias Dengel, Senior Vice President, Business Development, Website Pros, Inc.

Charles Knight from Alternative Search Engines also blogged this session

Websitepros, Tobias Dendel

255,000 customers/providers, 700 employees

It’s a mess to figure out how to position a small business online.

Do I spend money on radio, newspaper, whatever?

Even for a small business a web site is a critical factor in creating trust.

We don’t believe per action will be effective as it’s too complex.

Example, roofer in Indianapolis 15 unique calls and 15 qualified emails.

Local.com, Bruce Crair

1 million people advertising online, 18 million listings which shows the great opportunities still ahead.

Too many choices, the small business owner is confused. Even if they do understand the choices, the cost is hard. Then how do they create an ROI?

Most businesses don’t have websites, they need them to do the job. They need to figure out how to make the data accurate. All too often, it’s not.

Any business can do it. Just doing paid without organic is a waste of time.

Pay for placement, click bundles, pay per click, make sure you start witht eh simple stuff first.

Locallaunch, Justin Sanger

150 people, thousands of orders per week.

We intended to create the SME (Small Medium Enterprises).

Innovation outpaces adoption.

The innovation is amazing and significant. The SMEs don’t feel this. These enterprises are not yet able to take advantages.

Destinations and inventory abound.

Yahoo! local and Google local provide new experiences all the time. Vertical search plays nice together with geos. This is pretty complex.

Who is winning?

Yellowpages are winning due to directional relationships

Pure Plays

RH Donnelly is a sales company. Google and Yahoo! realize this and are partners.

Margin pressure is intense and unsustainable.

Marketplace trends

Sales Organizations are driving the experience for SMEs

Content aggregation is a strategically vital business strategy

SME aggregators strive to collect and store richer, vertical-specific local business content

IYP is an old heading. It is now simply local search

Pure sales organizations are selling at non-sustainable margin – this is a critical driver of consolidation or service pressure

PPC pricing pressure will further compound an already fragmented marketplace

Marchex, Scott Finholm

We are a local online advertising company and leading publisher of local content.

Advertisers of all sides, we work with sales forces to teach them how to sell search.

Sites:

SEM and SEO aren’t the same thing

A great site isn’t necessary..but a “good” site is…

Services:

Can’t automate creativity

All businesses are not created equal

Clicks and calls both matter

Sales:

Small businesses look to trusted, proven providers

Simple product = more sales

SES Chicago 2007: Seth Godin Talks about Meatball Sundae

Seth’s talk was a more refined version of the teleconference he gave last month. I blogged that here. Three questions I want put out to the blogosphere for discussion are:

Should organizations be smaller like tree trunks instead of the traditional pyramids?

How can this change take place if most leaders don’t know it’s necessary and are not up to speed about what to do or how to do it even if they acknowledged the issue?

How will recruiting morph to put the generalist thought leaders in place to lead this change - perhaps those with competencies derived in other industries or through accelerated self learning?

Other coverage of Seth Godin’s Search Engine Strategies Chicago speech:

Meatball Sundaes and the Smelly Old Guard

Seth Godin Tells Marketers How to Avoid Meatball Sundaes

SES Chicago 2007 - Should Kevin Ryan Make a Hammer Video?

During the universal search session, the usefulness of video in regards to boring business items was discussed. Kevin Ryan asserted, “Should I make a video of me hitting myself with a ball peen hammer?”

I’m sitting here in Kitty O’Shea’s in Chicago and Jim Hedger says “Yes, I would pay to see that!”

Greg Jarboe says, “I’d advertise on that video because the video would get a lot of cheap hits.”

What do you think? If enough people agree with Jim, maybe Kevin Ryan will be making his hammer debut on Youtube!

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