Omar Tawakol, Chief Advertising Officer, Medio
Matthew Snyder, Header of Business Development, Nokia
Brendan Benzing, Vice President Mobile Search and Marketing, InfoSpace
Matt Tengler, Senior Product Manager, JumpTap
Gary Price, ask.com, resourceshelf.com
http://tinyurl.com/2fy249 (awesome resource his full presentation)
Omar Tawakol, Medio
Mobile is a new media and there is an assumption that Internet players will dominate, this does not make sense. People thought TV companies would dominate the Internet. None of them are. Top spenders in mobile will not be the same as TV or Internet.
Browse the mobile Internet – the searches are still early in nature – downloadables.
On handset, downloadables, information and off-portal
Search ads are perceived differently. Banners are not content. Sponsored links have the same relevancy as other engines.
Matthew Snyder, Nokia
Fragmentation of media consumption
Rise of Advertising and Mobile
Mobile as a cross-media local interactive medium is emerging
Shift to Multimedia Computer
Opportunities in mobile search
Mobile phones will have as many full browsers in 2010 as PCs!!!
Embedded experience – mobilesearch.nokia.com
Medio was in this but is not now…
Discussed “active idol” concept.
Mobile is the ultimate advertising platform
– Personal however, double-edge sword
– Always with you serendipity
– Billing and payment is possible
Nokia Platform – syndications, syndications
Brendan Benzing, Infospace
MCore – portals, storefront, search, messaging and managed web
Has a partnership with Infogen in Israel
Accessed through – downloadables, mobile sites, www sites, vertical apps
Recently launched – Infospace Search at Sprint
Matt Tengler, Jumptap
– Mobile Search
– Mcommerce, operator storefront and operator, deck search solutions
– Full “off-deck” search capabilities across the mobile web and web
Deliver ALL content that is relevant to the user and capabilities of their handset
check out ppc.jumptap.com
Carrier intention platform
The iphone was never mentioned in this session – WOW!