One Reason Why You Should Not Start a New Online Retailer

Greg Howlett over at Marketing Pilgrim has a post today entitled “Six reasons NOT to try to be an online retailer“. Some of the people who left comments haven’t agreed with the post in some areas.

I’d like to add an important reason to the conversation:

Mobile will eventually shift many online retail purchases to local purchases in the future which should eventually create a dampening of demand for the buy and ship model.

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One Response to One Reason Why You Should Not Start a New Online Retailer

  1. Greg Howlett February 21, 2008 at 2:14 pm #

    It will be interesting to see if you are right. We are all watching mobile carefully.

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