Marc Freedman’s Linkedin Question

July 15, 2007
Filed Under Change Management, Customer Experience |

Wow. Marc really lays out what he thinks about the current state of Linkedin:

1) NO SERVICE.

2) BUSINESS MEMBER? – STILL NO SERVICE.

3) BAD DESIGN.

4) RELEVANCY.

A little bit too harsh perhaps, but I’ll I’d add some constructive suggestions to his list:

A) Data cleansing - Linkedin should make it a priority to combine duplicate accounts as they are disrespectful to a user when they are forced to view and interact with dead accounts. They should also make the last login date viewable for the same reason.

B) Explain and put focus on the value of endorsements and competencies over company brands and job titles and prioritize them accordingly. I was at a dinner party recently and overheard a woman say “those endorsements don’t mean anything who knows who wrote that stuff.” Linkedin has failed to promote what I thought was it’s most valuable asset and make it a driver of usage, this is unfortunate.

Linkedin needs to take drastic action to improve it’s customer service and data quality. They should also leverage it’s most valuable assets like endorsements of former co-workers more wisely amongst users who do not currently utilize them.

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Comments

2 Responses to “Marc Freedman’s Linkedin Question”

John Horsley on July 15th, 2007 7:18 pm

I felt that same as Marc this lead me to start developing my own social media platform for businesses and professionals called Marzar.

Marzar is the platform to promote your business and ideas, gain expert advice,
meet business connections, manage your contacts, find resources, win your next deal and
much more.

* Participate in or establish your own common interest business communities
* Create branded collaborative work spaces
* Store and share documents
* Coordinate actions of partners, contractors and work colleagues
* Source business partners and access vital resources
* Share expertise and offer advise to promote your own personal brand
* Build a network of trusted contacts share business referrals and introductions
* Syndicate press releases, white papers, cases studies and product information
* Advertise your products and services in our marketplace
* Publicise and promote business events
* Attend social meet ups

We are limiting numbers to 1000 founding members for our launch in August. So to be amongst
the first on Marzar please visit http://www.marzar.com to register now.
CVOS Netpaths on July 16th, 2007 3:38 pm

I was surprised when i tried to email a friend to join my network. Linkedin tried so hard to get me to purchase ‘inmails’ while buyring the free service they just about lost me.