Julie Roehm Chief Marketing Officer Article

June 25, 2007
Filed Under Blogging, Branding/Buzz/Viral, Chicago GSB | 4 Comments

Julie Roehm wrote this interesting Imedia Connection article about when it’s time for you to fire your CMO.

I’d like to add a few items to Julie Roehm’s list:

1) If they don’t understand the basics of search engine optimization (SEO) and marketing. More importantly, they need to understand how this gets incorporated in other traditional forms of marketing which are still relevant in our society.

2) They need to understand blogs and customer listening. In other words how to innovate in real time from customer feedback. They need to have a CEO and a board which fully understand and support these efforts. A good way to determine if one is qualified in this regard is to be a blogger themselves who “gets it”. Not in terms of frequency, but in terms of quality and conversation.

What others can you think of to add to Julie Roehm’s list? I’d like your thoughts.

UPDATE 7/2009: New Personal Life Media Interview

First time visitor? Please subscribe to my blog feed

Online Search Marketing Management Business Strategy

My Speech at eComXpo Now Has a Contest

IAC Split Up Conference Call Summary

Comments

4 Responses to “Julie Roehm Chief Marketing Officer Article”

DishyMix: Susan Bratton Podcasts & Blogs Famous Executives » Julie Roehm of /META on DishyMix Podcast. Listen Now. on June 21st, 2008 2:59 pm

[...] Julie Roehm, Firebrand, Press Icon, F500 Marketer and Change Agent on The Importance of Culture [...]
Julie Roehm Has a Posse < Chris Abraham on March 26th, 2009 11:52 pm

[...] Julie Roehm: To be honest, in a world of cheap putty-colored cubes and battleship gray halls, Julie Roehm was the only heat in the entire marketing, creative and communications office. She was blond, [...]
Julie Roehm Has a Posse < Chris Abraham on March 26th, 2009 11:52 pm

[...] Julie Roehm: To be honest, in a world of cheap putty-colored cubes and battleship gray halls, Julie Roehm was the only heat in the entire marketing, creative and communications office. She was blond, [...]
Julie Roehm - Chief Marketing Officer | TwoFreeLinks.com on July 30th, 2009 8:39 am

[...] Julie Roehm, Chief Marketing Officer – has a nice ring to it. [...]