Julie Roehm wrote this interesting Imedia Connection article about when it’s time for you to fire your CMO.
I’d like to add a few items to Julie Roehm’s list:
1) If they don’t understand the basics of search engine optimization (SEO) and marketing. More importantly, they need to understand how this gets incorporated in other traditional forms of marketing which are still relevant in our society.
2) They need to understand blogs and customer listening. In other words how to innovate in real time from customer feedback. They need to have a CEO and a board which fully understand and support these efforts. A good way to determine if one is qualified in this regard is to be a blogger themselves who “gets it”. Not in terms of frequency, but in terms of quality and conversation.
What others can you think of to add to Julie Roehm‘s list? I’d like your thoughts.
UPDATE 7/2009: New Personal Life Media Interview