Building Chinese Walls for Search Engines and Advertising Agencies

Danny Sullivan has been steadily beating a drum about the potential conflicts of interest in regards to Google, and now Microsoft, owning the search engine while owning a firm that provides SEO and SEM services.

In yet another area where my expertise from BlackRock would prove to be extremely valuable for immediate consulting or leadership roles at search engines, it is in the building of policies and management controls to build effective Chinese Walls. STOP – read that previous Chinese Walls link completely so that you don’t confuse it with the China Search Marketing Tour)!

If Google and Microsoft are to retain these services fully, they will immediately need to bring in people experienced in working in these Chinese Wall environments and who also understand the Internet space. This is a rare and highly valuable combination!  Only this select group is capable of to be able to develop policy and have a Board of Director’s mandate and resources to make it a reality.

I look forward to continuing this conversation, there is much work to be done here to ensure the integrity of the marketplace and it needs to happen quickly!

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