The Wall Street Journal had a very interesting article today about how celluar carriers are shying away from partnering with Yahoo! and Google and instead forming partnerships with smaller entities that they can control. It’s interesting and exciting to me because it’s a modified pay per call play – not just search. This is truly exciting and potentially extremely lucrative.
I would like to invite Brian Lent, CEO of Medio and Dan Olschwang, CEO of JumpTap to have an interview or podcast on this blog shortly. Learning more about the specific people involved at the major carriers would be most interesting to me and I might make the same offer if they were to contact me. Seeing this article gives me significant context to the comments in the recent Google earnings conference call. I look forward to networking more with people in the mobile marketing space.