Google Blog Post: Findings on Invalid Clicks - Earnings Call Summary

July 21, 2006
Filed Under Google (GOOG), Search Engine Marketing |

Shuman Ghosemajumder, Business Product Manager, Trust and Safety posted a blog entry about a 47-page report filed by a Dr. Alexander Tuzhilin in a Texarkana court today.

It’s good to see the transparency and postings of these findings, however it’s posting on a Friday afternoon won’t get good news cycle coverage. The only thing I would like Shuman (who owes me a return phone call btw if you are reading this) to clarify is if Dr. Tuzhilin was paid by Google for his report. Otherwise it is a good post.

In other Google news, Google reported a surge in earnings. The discussion in the conference call focused on the importance of partnerships, headcount June 30 - 7,942 - hiring aggressive in 3rd quarter especially in sales and marketing and new products. Maps for mobile and creation of new ways for mobile ads to reach people are also an area of focus. Adsense for Radio was discussed (I find this area very exciting). Several other items were also brought up.

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