Is Burger King the New Starbucks? Part 1

I visited a Burger King today that had free wireless Internet access. The manager said they had had it for several months. He did not know if it was a national program, a test site or something completely random.

So I called the corporate headquarters and asked about it. An extremely nice woman said she would research this and get back to me. In the meantime, I’m asking for field reports from you. This would be a good customer acquisition and retention initiative that would be focused on customer’s needs. I’ll put up something more when I know about it.   

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