Bryan Eisenberg’s 21 Secrets to Top Converting Websites

Bryan Eisenberg will be giving a session shortly entitled 21 Secrets to Top Converting Websites at Search Engine Strategies Chicago 2009 and at marketing conferences worldwide in 2010 – here’s a high level preview of the session:

1. They Communicate Unique Value Propositions & Unique Campaign Propositions
2. They Make Persuasive & Relevant Offers
3. They Reinforce The Offer Sitewide
4. They Maintain Scent
5. They Make A Strong First Impression
6. They Appeal To Multiple Personas/Segments
7. They Don’t do Slice & Dice Optimization
8. Leverage Social Commerce: Use Voice of Customer
9. They Use It For Navigation
10. They Use It For Promotions
11. They Use It For Credibility
12. They Use It For Feedback & Research
13. They Use Persuasion Principles Like Scarcity
14. They Make Forms Engaging
15. They Provide Point of Action Assurances
16. They Keep You In The Process
17. They Consider Email Preview
18. They Budget For Experience
19. They Utilize a System for Prioritization
20. They Make Data Driven Decisions
21. They Know How To Execute Rapidly

Postscript: The session was well attended! In fact there wasn’t an open seat in the room, people were feverishly taking notes of Bryan’s material during his thought provoking conversion talk.

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3 Responses to Bryan Eisenberg’s 21 Secrets to Top Converting Websites

  1. Dev Basu January 24, 2010 at 4:19 pm #

    David, I’m going to use some of this data for upcoming presentations and talks, and I’ll be sure to give credit back to Brian and your coverage of the session.

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